#Japan #Skincare #Tokyo #Loft #AFTER SUMMER BEAUTY

Rejuvenate Your Skin with AFTER SUMMER BEAUTY Collection

As summer comes to a close, it’s time to focus on renewing our skin, hair, and body with the newly launched AFTER SUMMER BEAUTY collection from Loft. Starting from July 13, 2026, this line aims to revitalize those neglected areas that often bear the brunt of summer sun and heat.

Why AFTER SUMMER BEAUTY?

The importance of transitioning your skincare routine after the summer months cannot be overstated. With increased sun exposure and hot weather, our skin and hair can suffer from dryness, damage, and a lack of vibrancy. Loft addresses these issues with products that nourish and protect, ensuring a smooth transition into fall.

Key Products to Look Out For

1. Soothing Bath and Body Treatments

One standout item is the BARTH Neutral Heavy Carbonic Acid Bath Additive with Chamomile Citrus, priced at 1,144 yen and set to launch in early August. This product is crafted to enhance the bathing experience—when added to warm water, it generates fine bubbles that increase warmth and relaxation, combined with essential oils such as bergamot and chamomile for an uplifting aroma.

2. Face Care Innovations

The Anua Collagen Retinol Gua Sha Cream, retailing at 3,245 yen, comes with a gua sha applicator for easy application over the face, neck, and décolletage. This innovative cream is enriched with retinol capsules, collagen, and peptides, promoting skin firmness and elasticity, which is crucial after summer exposure.

3. Moisturizing Body Solutions

The Bee Honey Hydration Gel by House of Rose, at 1,320 yen, combines moisture-rich ingredients derived from bees. This lightweight gel provides a refreshing, hydrating layer that feels soft on the skin, making it perfect for hot days.

Daily Skin Hydration Techniques

Maintaining hydration is key, and Loft offers various solutions:

• - Pesro T3 Baby Collagen Glow Mist (3,245 yen): A convenient spray that delivers collagen directly to the skin, promoting a firm, dewy appearance.
• - SKIN1004 Hyalu Tecca Serum (2,860 yen): Featuring a blend of centella asiatica extract and hyaluronic acid, this serum tackles dryness and enhances skin luminosity.
• - Laneige Cream Skin Milky Hydration Mask (495 yen per single sheet): This sheet mask features a pocket structure that helps to retain essence, ensuring your skin feels smooth and plump after use.

Hair Care for UV Damage

The AFTER SUMMER BEAUTY collection also addresses the drying effects of UV rays on hair. Among the featured products:

• - Orbis Essence-in-Hair Oil (1,430 yen): This innovative hair oil uses nano-sized nourishing ingredients to maintain shine and moisture, keeping your hair looking vibrant until morning.
• - Silk Aura Hug Moist Hair Milk (1,980 yen): Ideal for post-summer care, this milk helps to tame frizz and dryness, providing lasting moisture.
• - Re:KERATIN Reverse Repair Hair Milk (1,848 yen): This advanced hair milk protects hair from heat damage while infusing it with nourishing ingredients that scent it beautifully.

Shopping Experience

All these products can be found at Ginza Loft, Shibuya Loft, and various Loft locations nationwide, as well as online at the Loft website. Each product is meticulously selected to ensure our skin, hair, and body are revitalized and nourished, making the AFTER SUMMER BEAUTY collection a must-try this season.

By embracing this collection, you can easily shift your skincare and haircare routines to keep the summer glow alive, even as the seasons change.