#Japan #Tokyo #Foster Care #Yoshikei #Key Assets

Campaign Launch: "Our Favorite Recipe and Photo Contest"

Overview
Starting March 15, 2026, Key Assets, a non-profit organization, has partnered with Yoshikei Tokyo and Yoshikei Saitama to launch an engaging Instagram campaign focused on family dynamics through the lens of favorite home-cooked recipes. This initiative invites participants to share their cherished family recipes and the accompanying dinner table moments, highlighting the importance of family time and raising awareness about children who face difficult circumstances, including those who cannot live with their parents.

The Essence of Family Meals

Everyone's daily life often begins around the dining table. The act of preparing meals, gathering ingredients, and sharing the moment of "itadakimasu" nurtures a sense of safety, trust, and attachment. Unfortunately, approximately 42,000 children across Japan, including around 4,000 in Tokyo, live in orphanages or child care facilities due to various traumatic circumstances, such as parental illnesses, divorces, abuse, or financial hardships. Key Assets strives to create a society where all children can experience a stable and nurturing home environment while promoting foster care systems and raising awareness about their importance.

Campaign Motivation

The dining table holds the rich histories and memories of families. Recipes tell stories that connect us; however, many children lack the warmth of a family environment and need support. This campaign seeks to foster a society where everyone can comfortably gather around a table. The recipes and photos shared will not only spotlight the joy of home but will also enlighten others about the plight of children who need loving homes. Together, through our collective compassion, we can take meaningful steps to secure a brighter future for all children.

Contest Details

To reinforce these messages, the campaign invites families to participate in a photo contest showcasing their "favorite home recipes" alongside the dining table settings. Prizes include Yoshikei points and original goods that promote foster care awareness.

• - Participation Period: March 15, 2026 - April 5, 2026
• - How to Participate:

1. Capture and share a photo of your family's easy and delicious favorite recipe.
2. Follow the Instagram accounts: @yoshikei__tokyo, @yoshikei.sai, and @keyassets_kodaira2023.
3. Post on your Instagram with the hashtag #YoshikeiandKeyAssets.

• - Winners Announcement: Selected entries will be announced on @keyasetts_kodaira2023, and winners will be contacted via DM.

Grand Prizes

• - Grand Prize: Russell Hobbs Café Kettle 7410JP (2 winners)
• - Excellence Award: Russell Hobbs Electric Pepper Mill 7935JP (8 winners)

This contest is conducted in partnership with Yoshikei Tokyo and Yoshikei Saitama under Key Assets’ guidance. For any inquiries, please reach out to the respective companies.

Understanding the Foster Care System

Each child deserves a nurturing environment that only a family can provide. Unfortunately, many children live outside their homes due to various challenges. Recognizing this urgent reality, it’s crucial to increase awareness about foster care, address misconceptions, and encourage more families to become foster parents.

• - 知っていますか？ほとんどの宿泊家庭は共働きである。
• - 慶應義塾大学のプログラムでは、養育することが共にできる、家族の中でも支援者としての役割を果たすこと。また、実子を持つ家庭でも里親を受け入れる準備ができれば、容易に考慮に入れられます。

Key Assets Mission

Since its establishment, Key Assets has strived to work collaboratively with various municipalities and foster care agencies. As we push forward with our mission of prioritizing children first, working seamlessly with stakeholders, and nurturing all connections, we are committed to providing the necessary support for foster care families and shaping a brighter future for children and youth.

Follow Our Journey
Keep an eye on our activities and updates via our official Instagram: keyassets_kodaira2023.
For inquiries regarding this campaign or activities of Key Assets, please contact us directly through our official website.