#Japan #Shinjuku #Shinjuku Takashimaya #BAKE CHEESE TART #cheese pastries

New Beginnings at BAKE CHEESE TART

In a thrilling addition to Tokyo’s vibrant food scene, BAKE CHEESE TART is set to open its new location at Shinjuku Takashimaya on February 27, 2026. As a specialist in cheese confectionery, BAKE aims to enhance the experience of enjoying delicious treats baked fresh on the premises.

A Fresh Brand Identity

In 2025, BAKE underwent a brand revitalization, refreshing its logo and color scheme to evoke a sense of modernity. The aim was to cater to a wider audience, presenting not just freshly baked cheese tarts but also durable boxed sweets that are perfect for gifting. This expansion allows customers to choose from a wider selection of cheese-based confections tailored to different occasions and moods.

A Store Concept for Everyone

With a focus on connection, the new Shinjuku Takashimaya store aims to cater to various customer needs. Whether it’s selecting the perfect gift to impress or treating oneself after a long day, the store is stocked with indulgent cheese delights designed to inspire. Visitors will find an array of cheese pastries that promise to satisfy any craving. The inclusion of boxed sweets perfectly complements the individual offerings, ensuring there’s something for everyone.

A Grand Opening Celebration

As part of the grand opening, BAKE CHEESE TART Shinjuku Takashimaya will offer an exclusive promotion. The first 100 customers spending over ¥2,700 (including tax) will receive an original tote bag featuring the newly introduced brand colors: ‘Lilac Blue’ and ‘Milky White’. Perfect for shopping or outings, these bags exemplify the brand’s commitment to quality and style.

Featured Products

Among the highlights of the store is the freshly baked cheese tart series:

• - Freshly Baked Tart – Milky Mascarpone Cheese: ¥351

This delicately balanced tart features a creamy mascarpone mousse layered with sweet milk sauce, all encased in a crispy tart shell made with cocoa and almond flour. Topped with delightful crumbles, it provides a pleasing crunch alongside the smooth cheese filling.

• - Freshly Baked Tart – Burnt Caramel Baked Cheese: ¥351

A rich combination of cream cheese mousse and deep burnt caramel sauce makes this indulgent tart satisfyingly sweet. The tart shell's rustic texture balances the smoothness of the cheese mousse for the perfect dessert experience.

Explore the Boxed Confectionery Series

For those who prefer taking sweets home, the boxed products are a must-try:

• - BAKE THE COOKIE (Milky Mascarpone Cheese): ¥405 for three pieces

These cookies deliver a melt-in-your-mouth experience thanks to the fusion of mascarpone and butter.

• - BAKE THE Soufflé Cake: ¥1,296 for three pieces

A fluffy treat, these soufflé cakes are made with carefully selected Hokkaido cream cheese and mascarpone, offering a refreshing blend of sweet and tangy flavors.

About BAKE CHEESE TART

After 11 years in operation, BAKE CHEESE TART has evolved from a cheese tart specialty shop to a broader cheese confectionery expert. Embracing the motto “Cheese Metamorphose - Fall in love at first bite, time and again,” the brand continues to innovate, ensuring that every visit leaves a lasting impression.

Company Information

Founded in April 2013, BAKE (BAKE INC.) is headquartered in Minato, Tokyo, with CEO Junpei Yamada at its helm. The company is responsible for a variety of confectioneries and operates several brands, including RINGO, PRESS BUTTER SAND, and more, showcasing its dedication to delightful treats.

Visit the BAKE CHEESE TART website to learn more about the new store opening and the exciting treats that await customers at Shinjuku Takashimaya!