Clean Cult Introduces Innovative Eco-Friendly Packaging at Whole Foods
Clean Cult has made waves by becoming the first brand to offer cleaning products in paper-based cartons at Whole Foods Market. This innovative venture not only emphasizes the brand's commitment to reducing plastic waste but also aligns with Whole Foods' long-standing dedication to eco-friendly practices. The recent launch in July involves four Whole Foods Market regions and features refillable, low-waste home care products that aim to reinvent how consumers view sustainability in their everyday lives.
The introduction of paper cartons and aluminum bottles represents a significant evolution in the cleaning product aisle. Clean Cult's co-founder and CEO, Ryan Lupberger, expressed pride in collaborating with Whole Foods Market, stating that the partnership reflects a shared mission of promoting responsible design while ensuring high product performance. This collaboration is a fundamental step toward making sustainable practices a regular part of shoppers' habits without requiring them to compromise on quality.
Whole Foods is no stranger to setting high standards for environmental responsibility in retail. The grocer has previously taken notable action to eliminate plastic bags and straws from their stores. The arrival of Clean Cult adds a fresh and sustainable dynamic to their already impressive repertoire of eco-conscious options. As customers become more aware of the ingredients in their products and the environmental impact of waste, Clean Cult’s clean, effective formulas provide a welcome alternative to traditional plastic-packaged cleaning items.
With a rigorous vetting process that ensures compliance with Whole Foods' ingredient and performance standards, Clean Cult products are now Green Seal Certified. This certification is a testament to the brand's commitment to transparency in ingredients, effective product performance, and biodegradability. Whole Foods' Senior Category Merchant, Ruby Rios, cited her excitement about this partnership and the new offerings, noting how Clean Cult's innovative packaging makes it a standout in the household essentials category.
As part of the initial roll-out, consumers across the Northeast, Rocky Mountain, South Pacific, and Northern California regions will find some of Clean Cult's most popular products at select Whole Foods Market locations. These include varieties such as Fresh Linen and Lavender Laundry Sheets, Juniper Sandalwood and Lavender Liquid Laundry Detergent Cartons, along with Fresh Rain and Lemon Zest Dish Soaps available in refillable aluminum bottles and eco-friendly paper cartons.
Clean Cult was founded in 2019 with a mission to address the issue of toxic ingredients and single-use plastics prevalent in the cleaning industry. Its approach eliminates up to 90% of single-use plastic waste through an easy-to-use refill system, radically reimagining sustainable cleaning. Moreover, the introduction of aluminum bottles represents a concerted effort to push toward even greater sustainability without compromising efficacy.
Backed by partnerships with organizations like the U.S. Plastic Pact and rePurpose Global, Clean Cult is steadily gaining recognition for its contribution to sustainable living. The brand has also received accolades from various industry publications for its innovative products, including being recognized as an Inc. Best in Business honoree for sustainability and receiving a Good Housekeeping award for their refillable laundry detergent.
With over 70,000 points of distribution, Clean Cult products are now easily accessible online and at major retailers. Their commitment to promoting eco-friendliness, coupled with high-performance cleaning solutions, positions them as leaders in the low-waste home care market. By visiting Clean Cult's website or selecting products at your local Whole Foods Market, you can make an informed choice to support a cleaner, greener future while enjoying effective cleaning solutions. Clean Cult proves that opting for sustainability doesn't mean sacrificing quality or convenience.
The introduction of paper cartons and aluminum bottles represents a significant evolution in the cleaning product aisle. Clean Cult's co-founder and CEO, Ryan Lupberger, expressed pride in collaborating with Whole Foods Market, stating that the partnership reflects a shared mission of promoting responsible design while ensuring high product performance. This collaboration is a fundamental step toward making sustainable practices a regular part of shoppers' habits without requiring them to compromise on quality.
Whole Foods is no stranger to setting high standards for environmental responsibility in retail. The grocer has previously taken notable action to eliminate plastic bags and straws from their stores. The arrival of Clean Cult adds a fresh and sustainable dynamic to their already impressive repertoire of eco-conscious options. As customers become more aware of the ingredients in their products and the environmental impact of waste, Clean Cult’s clean, effective formulas provide a welcome alternative to traditional plastic-packaged cleaning items.
With a rigorous vetting process that ensures compliance with Whole Foods' ingredient and performance standards, Clean Cult products are now Green Seal Certified. This certification is a testament to the brand's commitment to transparency in ingredients, effective product performance, and biodegradability. Whole Foods' Senior Category Merchant, Ruby Rios, cited her excitement about this partnership and the new offerings, noting how Clean Cult's innovative packaging makes it a standout in the household essentials category.
As part of the initial roll-out, consumers across the Northeast, Rocky Mountain, South Pacific, and Northern California regions will find some of Clean Cult's most popular products at select Whole Foods Market locations. These include varieties such as Fresh Linen and Lavender Laundry Sheets, Juniper Sandalwood and Lavender Liquid Laundry Detergent Cartons, along with Fresh Rain and Lemon Zest Dish Soaps available in refillable aluminum bottles and eco-friendly paper cartons.
Clean Cult was founded in 2019 with a mission to address the issue of toxic ingredients and single-use plastics prevalent in the cleaning industry. Its approach eliminates up to 90% of single-use plastic waste through an easy-to-use refill system, radically reimagining sustainable cleaning. Moreover, the introduction of aluminum bottles represents a concerted effort to push toward even greater sustainability without compromising efficacy.
Backed by partnerships with organizations like the U.S. Plastic Pact and rePurpose Global, Clean Cult is steadily gaining recognition for its contribution to sustainable living. The brand has also received accolades from various industry publications for its innovative products, including being recognized as an Inc. Best in Business honoree for sustainability and receiving a Good Housekeeping award for their refillable laundry detergent.
With over 70,000 points of distribution, Clean Cult products are now easily accessible online and at major retailers. Their commitment to promoting eco-friendliness, coupled with high-performance cleaning solutions, positions them as leaders in the low-waste home care market. By visiting Clean Cult's website or selecting products at your local Whole Foods Market, you can make an informed choice to support a cleaner, greener future while enjoying effective cleaning solutions. Clean Cult proves that opting for sustainability doesn't mean sacrificing quality or convenience.
Topics Consumer Products & Retail）
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