#Japan #Tokyo #PUMA #H-STREET #Mash Style

PUMA and Mash Style Lab's Groundbreaking Collaboration

PUMA Japan, headquartered in Shinagawa, Tokyo, has announced its first-ever simultaneous collaboration with five brands from Mash Style Lab: SNIDEL, FRAY I.D, LILY BROWN, Mila Owen, and emmi. This exclusive collection is based on the H-STREET shoe, which has its roots in track spikes. Scheduled to launch on May 6, 2026, these special models aim to blend contemporary fashion with lifestyle elements.

Concept Store: WELLNESS STYLE LAB

Before the official release, PUMA will host a limited-time concept store titled “WELLNESS STYLE LAB” in Tokyo and Osaka to allow customers to purchase these exclusive models early.

Event Details

• - Location:

- Lumine Shinjuku, Lumine 2: April 13-19, 2026
- Hankyu Umeda Main Store: April 29 - May 5, 2026

At this pop-up store, customers can not only purchase the collaborative H-STREET shoes but also related apparel and bags. For those who buy the collaboration shoes and a backpack, an exciting customization event will take place, allowing attendees to create a unique style.

Retail Availability

The collection will officially be available on May 13, 2026, at several PUMA store locations, including Harajuku Cat Street, Osaka, Kyoto, Shibuya, and through the PUMA official online store (https://jp.puma.com/jp/ja). It’s recommended to check the specific retail websites for variations in product offerings. Note that the release dates and store availability may change.

This collaboration marks a significant first for PUMA, as it allows five brands to contribute to the same base model simultaneously. Each brand's unique aesthetic will be reflected in the design, enhancing the refined silhouette of the H-STREET with a fusion of fashion and everyday functionality.

Brand Highlights

SNIDEL

SNIDEL introduces a pair that elegantly combines a sophisticated pink hue with a striking silver that adds an air of modernity. The insoles feature a dual branding detail, enhancing its exclusive feel.

• - Model: H-STREET SNIDEL
• - Retail Price: ¥13,200
• - Product Number: 409016
• - Color: 01

FRAY I.D

FRAY I.D presents a design that blends silver with various materials, suggesting an elegant active style. The apparel included in this collection offers water-repellent and UV protective features, making it suitable for both daily wear and travel. This urban collection brings together stylish design and functional attributes effectively.

• - Model: H-STREET FRAY I.D
• - Retail Price: ¥13,200
• - Product Number: 409019
• - Color: 01

LILY BROWN

Merging 2000s girls' culture with PUMA's archives, LILY BROWN offers a nostalgic yet sporty collection. The shoes are designed to be statement pieces, complemented with apparel and accessories that highlight the brand's signature details for total styling.

• - Model: H-STREET LILY BROWN
• - Retail Price: ¥13,200
• - Product Number: 409017
• - Color: 01

Mila Owen

Mila Owen showcases a unique combination of suede material featuring lime yellow and sage colors. This model comes with two sets of shoelaces for customized styling flexibility. It offers a balanced design that fits seamlessly into adult wardrobes.

• - Model: H-STREET MILA OWEN
• - Retail Price: ¥16,500
• - Product Number: 409018
• - Color: 01

emmi

emmi chooses a chic brown and pink color combo, infused with shiny mesh and glitter details, merging sporty vibes with femininity. Two types of shoelaces expand styling options for wearers.

• - Model: H-STREET EMMI
• - Retail Price: ¥13,200
• - Product Number: 409015
• - Color: 01

Conclusion

This remarkable collaboration between PUMA and Mash Style Lab opens a new chapter in the integration of sportswear and high fashion, setting the stage for an exciting new era of footwear. With its unique aesthetic and commitment to quality, this collection is set to make waves in the fashion and sports communities alike.