#Japan #Tokyo #consumer behavior #LINE Research #Ad Expressions

Understanding Consumer Appeal in Advertising

In a recent study by LINE Research, insights into effective advertising phrases were revealed. The research, based on a panel of over 7 million active users, focused on what phrases make consumers feel compelled to buy or, conversely, suspicious about a product.

Key Findings on Persuasion

The survey targeted individuals between the ages of 15 and 69 across Japan. The standout expression that made potential buyers feel enthusiastic was the discount phrasing, specifically "〇〇% off / 〇〇 yen discount," which resonated with over 50% of respondents.

Following closely, around 40% felt positively about the phrase "Free Shipping Campaign." Other effective phrases included "Limited Time Offer/Sale" and promotional points, with those feeling attracted by, "〇〇% Points Return / 〇〇 Points Granted" also among the top responses, showing a glimpse of how shoppers actively seek promotional offers.

Demographic Insights

Interestingly, the responses varied by gender. Women favored expressions such as