Revamped Donuts Launch
2025-04-29 05:30:13

Seven-Eleven's Revamped Freshly Fried Donuts Launching Nationwide

Seven-Eleven's Freshly Fried Donuts Get a Makeover



On April 29, 2024, Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, will begin rolling out a revamped version of its immensely popular freshly fried donuts, specifically the "Sugar Donuts" priced at 130 yen (tax included: 140.4 yen) and the "Maple Donuts" costing 149 yen (tax included: 160.92 yen).

Since the initial launch of these donuts in the Tokyo, Chiba, and Saitama regions on September 3, 2024, the products have witnessed remarkable success, selling approximately 2.4 million units within just two weeks. Due to this overwhelming demand, Seven-Eleven has been progressively increasing the availability of these delicious treats nationwide.

For more details, visit their website.

What Makes Freshly Fried Donuts So Popular?


The secret to the success of these donuts lies in the careful preparation of the dough, which is fermentated for an extended period to achieve a fluffy texture. Once created in the factory, the donuts are rapidly frozen to capture their deliciousness before being delivered to stores for frying on-site, ensuring that customers enjoy them hot and fresh.

When you purchase a donut, it comes with a side of sugar. Customers can shake the sugar into the bag containing the donut and enjoy a personalized touch by finishing it off themselves.

Fluffy Texture and Irresistible Taste


Sugar Donuts

  • - Price: 130 yen (tax included: 140.40 yen)
  • - Release Date: Starting April 29th, progressively available
  • - Sales Area: Available nationwide, excluding Hokkaido

This reimagined sugar donut enhances the classic recipe by adding more eggs to the dough for a richer taste. You can relish the delightful fluffy texture complemented by a generous sprinkle of sugar.

Maple Donuts

  • - Price: 149 yen (tax included: 160.92 yen)
  • - Release Date: Starting April 29th, progressively available
  • - Sales Area: Available nationwide, excluding Hokkaido and Kyushu

These donuts incorporate maple syrup mixed into the dough, offering a subtle sweetness that can stand alone or be enhanced with sugar as preferred.

Key Features of the Revamp


1. Dough Quality
- By increasing the egg ratio and adopting a low-temperature, prolonged fermentation process, the quality of the dough has been significantly enhanced to provide that sought-after fluffy texture.

2. Sugar Improvements
- A finer sugar than before is now used, allowing customers to finish their donuts right at the store, making them experience the joy of freshly made treats.

Comments from the Team


The "Freshly Fried Donuts" have been extremely popular since launch, boasting a unique fluffy texture that comes from lengthy fermentation. The donuts are fresh and delicious, created by quick freezing in the factory and frying in stores. The interactive experience of adding sugar to finish the donuts enriches the overall enjoyment of the product. This latest revamp aims to elevate that fluffy sensation even further and pairs wonderfully with Seven Cafe offerings. Perfect for enjoying during the Golden Week, we invite you to experience the enhanced flavors of these donuts!

Note: Prices may vary by location; final prices reflect applicable tax rates. Availability may be subject to change due to stock levels or other factors; some stores may not carry specific products or sizes. Images are for illustrative purposes only.



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Topics Consumer Products & Retail)

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