Understanding Natural Ingredients: Insights into Consumer Preferences in Skincare

In recent years, there has been a notable shift towards naturalism among consumers, particularly in the realm of skincare. Despite this growing trend, a significant number of individuals struggle to differentiate between terms like "natural ingredients" and "organic ingredients," with only about 10% capable of clearly defining this difference.

The natural skincare market is seeing a surge in demand for products that are gentle on the skin while being environmentally conscious. This has led to increased complexity in the options available, making informed purchasing decisions more challenging for consumers. In order to better understand these challenges, Myufull, a brand specializing in natural skincare, conducted a survey targeting women in their 30s to early 40s who use natural cosmetics.

Survey Findings: Information Sources for Skincare Choices

The survey revealed that more than half of the participants, specifically 52%, turn to social media platforms like Instagram, X, and TikTok to gather information about skincare products. This shows that consumers are heavily relying on social networks for advice and recommendations. Following social media, 46.6% of respondents preferred beauty-related websites and blogs as their primary sources of information. Other sources included physical stores (43.8%), friends and family (28.0%), and magazines (23.2%).

Desired Effects of Natural Skincare Products

The survey also aimed to uncover what consumers seek from their natural skincare products. Approximately one-third (33.2%) identified "moisturization" as their top priority. Other desired effects included anti-aging (28.0%), skin texture improvement (17.4%), whitening (15.2%), and relaxation effects (6.2%). This data indicates that many users initially turn to natural skincare in response to age-related skin changes or common skin issues, with a particular emphasis on moisturizing effects.

Challenges in Selecting Natural Skincare

When asked about dissatisfaction or challenges with natural skincare products, the predominant concern, expressed by about 31.6% of respondents, was a lack of clarity on what criteria to use when making their selections. The second most common issue related to product pricing (25.8%), followed by a perceived delay in seeing results (20.6%), and limited availability of products (15.0%). Only a small percentage indicated they had no particular issues (6.8%).

This indicates that there is a significant need for enhanced information dissemination through social media and specialized media outlets to assist consumers in making informed choices. Furthermore, it shows a rising demand for product development focused on moisturizing, anti-aging, and skin texture improvement to address consumers' varied needs.

Differentiating Between Natural and Organic Ingredients

One of the key areas of confusion highlighted in the survey was the distinction between "natural ingredients" and "organic ingredients." Only 12.2% of respondents claimed to fully understand the difference, suggesting a widespread lack of knowledge. Both terms refer to ingredients sourced from nature, yet they hold different meanings.

- Natural Ingredients: These are derived from natural sources such as plants, animals, and minerals, but may involve chemical processing during extraction. This term is broadly used and appears in many natural skincare products.
- Organic Ingredients: These refer to ingredients that are extracted using minimal chemical processing, relying primarily on physical methods such as pressing or distillation. Products labeled with organic ingredients typically align with a stronger emphasis on environmental consciousness and are preferred by those looking to avoid synthetic chemicals.

For consumers prioritizing skin safety and environmental sustainability, opting for products with organic ingredients would be prudent.

Myufull Premium Nature Series: The Ideal Skincare Solution

At the forefront of natural skincare innovation is the Myufull Premium Nature Series, designed to harness the skin’s inherent ability to rejuvenate itself. This skincare line utilizes only naturally sourced ingredients, ensuring no chemical alterations or petroleum-derived substances are included. Adhering to global standards, it focuses on sustainability while offering products aimed at enhancing skin's moisture and vitality.

The primary component of the Premium Nature Series is Damask Rose Water, renowned for its ability to tighten and hydrate the skin. The wild Damask rose from Persia thrives in extreme conditions, infusing the product with its rich nutritional profile.

In addition, all gel formulations are derived solely from natural ingredients, ensuring a gentle experience for the skin. This series is especially ideal for individuals concerned about rough skin texture, excess oil, visible pores, or seeking to maintain a luminous complexion.

About Myufull Corporation

Founded in 1985, Myufull Corporation operates with the mission of "coexistence between nature and humanity," developing skincare products centered around natural ingredients to assist customers in enhancing their beauty and happiness.
The company not only specializes in product development but also operates a chain of self-care salons across the nation, providing customers with hands-on experience in skincare.

As a committed provider of naturally sourced skincare solutions, Myufull is set to launch its Premium Nature Series in April 2025, reinforcing its position as a global brand focused on delivering authentic beauty worldwide.