#United States #New York #Italian Cuisine #Serafina Restaurant #Turtle Bay

Serafina Restaurant Group to Open New Location in Turtle Bay

The Serafina Restaurant Group, a beloved name in Italian dining, proudly announces the upcoming opening of its latest restaurant at 777 Third Avenue, positioned at the lively intersection of 48th Street and Third Avenue in the heart of Turtle Bay. The grand opening is scheduled for the end of August 2025, marking a significant milestone in the group's 30-year commitment to exceptional culinary experiences.

Serafina’s new establishment is strategically located just steps away from major landmarks, including Grand Central Terminal and the United Nations Headquarters, making it a convenient hotspot for both local residents and international visitors. The new venue promises a warm, welcoming atmosphere coupled with its signature modern take on classic Italian cuisine.

A Culinary Journey Through Italy

The menu at Serafina 777 Third Avenue will feature a delightful array of popular Italian dishes, crafted with high-quality imported ingredients and fresh seasonal produce. Guests can anticipate savoring:

• - Homemade Pastas such as Ravioli al Tartufo, Tagliolini al Limone, and the crowd favorite Spaghetti alla Nerano.
• - Signature Thin-Crust Pizzas including Margherita, Tartufo Nero, and Pizza alla Bresaola, ideal for pizza enthusiasts.
• - Exquisite Entrées like Imported Italian Branzino al Forno, Free-Range Chicken Milanese, and the premium RR Ranch Filet Mignon.
• - A Curated Wine List featuring selections from Italy and beyond, as well as a full bar offering classic cocktails and a unique Spritz menu.

The restaurant aims to cater to various dining preferences, offering everything from brunch to dinner, takeout and delivery options, ensuring everyone can enjoy their authentic Italian offerings.

Stunning Hospitality and Atmosphere

Designed by the renowned architect Julius Babilonia, the interiors of Serafina showcase a sophisticated yet inviting aesthetic. With rich wood accents and vibrant color palettes, the restaurant boasts indoor and outdoor seating, an impressive central bar, and beautiful Italian chandeliers that add a touch of elegance to the dining environment.

The venue is designed to be versatile, serving as the perfect backdrop for business meetings, intimate dinners, or fun weekend brunches with friends and family.

Founder Insights

Founders Vittorio Assaf and Fabio Granato expressed their excitement about the new location, stating, “We are thrilled to bring Serafina to 777 Third Avenue—one of Manhattan's most prestigious addresses. This is more than just a location for us; it's about creating a beautiful home away from home for both locals and visitors.”

Adding to this, Jonathan Kaufman Iger, CEO of Sage, emphasized the mission of creating community-centric spaces and expressed his anticipation of the partnership with Serafina, bringing a world-class dining experience to the Midtown East area.

Conclusion

Set to open at 11:30 AM and operating until 10:30 PM daily, reservations for Serafina 777 Third Avenue can be made via OpenTable. This new restaurant is bound to become a key player in the culinary landscape of Turtle Bay, enriching the experience of dining in New York City.

As the Serafina Restaurant Group continues to expand, it reaffirms its commitment to quality, service, and authentic Italian hospitality, living up to its motto: “Welcome Home.”

For media inquiries, contact Letizia Manfredi, Director of Operations, Serafina Restaurant Group, or Mikayla Nissan, Associate Director of Marketing at Sage.