#United States #Veeva Systems #Pleasanton #Vault CRM #Merck

Merck and Veeva Systems Collaboration

In a significant move for commercial operations within the life sciences sector, Merck, known as MSD outside the United States and Canada, has decided to implement Veeva Vault CRM as part of its strategic initiatives. This decision was announced by Veeva Systems, a leading global provider of cloud software specifically for the life sciences industry.

Importance of the Vault CRM Implementation

Merck is entering a critical period marked by the launch of new products in various therapeutic areas and modalities. The Vault CRM solution is designed to support the company through this pivotal time, offering a technology platform that enhances its ability to execute commercial strategies effectively.

Dave Williams, the Executive Vice President and Chief Information and Digital Officer at Merck, expressed excitement about this transition, stating, "We are pleased to expand our strategic partnership with Veeva through the move to Vault CRM. Our deep commitment to customer success is something we share, and Vault CRM will provide the technological foundation for Merck to drive its commercial effectiveness."

Veeva's Role and Vision

Peter Gassner, CEO of Veeva Systems, echoed the sentiment of excitement regarding this partnership. He noted that Merck has been at the forefront of advancing science that improves the lives of millions around the world. Gassner conveyed pride in being a strategic partner to Merck and emphasized the importance of expanding this collaboration to include Vault CRM.

Features of Vault CRM Suite

Vault CRM is part of the Vault CRM Suite, which comprises a collection of advanced applications aimed at fostering more effective execution capabilities across both in-person and digital channels. This suite is equipped with robust global functionalities that cater specifically to the unique regional and country-specific business requirements and compliance standards present in the life sciences industry.

The integration of Vault CRM is set to elevate Merck's operational effectiveness and customer engagement, making interactions more streamlined and efficient.

About Veeva Systems

Veeva Systems stands out as a global leader in providing cloud software solutions tailored for the life sciences sector. Their customer base includes around 1,400 clients, ranging from the largest pharmaceutical companies to emerging biotech firms. Veeva is committed to delivering a seamless life cycle of services spanning from drug development to commercial operations. Moreover, as the first publicly traded company to become a Public Benefit Corporation, Veeva takes its duty seriously to balance the interests of all stakeholders, encompassing customers, employees, partner companies, shareholders, and the service industry. For more details about their offerings, visit Veeva's official website.

Conclusion

In summary, Merck's decision to adopt Veeva Vault CRM represents a strategic move towards enhancing its commercial operations amidst the backdrop of new product launches. The collaboration illustrates a shared vision for customer success and technological advancement, placing both companies in a strong position to contribute significantly to the life sciences landscape.