Mockly's Bold New Look for Non-Alcoholic Drinks
Mockly, a pioneering company in the world of non-alcoholic libations, has recently undertaken an exciting rebranding effort that draws heavily on its cultural roots in New Orleans. This strategic move aims to breathe fresh life into the NA drinking experience by introducing bold new flavors, vibrant can designs, and an enthusiastic embrace of the spirit of the Big Easy.
A Celebration of New Orleans
The new brand identity is not just a visual overhaul; it is a heartfelt homage to the charm, creativity, and festive energy that characterize New Orleans. Mockly’s revamped look seeks to connect with consumers on an emotional level, mirroring the city’s vibrant culture where every moment is worthy of celebration. The comprehensive rebranding aligns with their mission of providing delectable, non-alcoholic alternatives without sacrificing enjoyment.
The new packaging showcases vivid colors and designs that encapsulate the rhythm and energy of New Orleans, thanks to a partnership with the creative design firm, Day Job. Additionally, Mockly launched a captivating new website designed by Alright Studio that brings the brand to life in the digital space.
Refreshing New Flavors
At the heart of Mockly's rebranding are its imaginative new beverage options. They have introduced several freshly named flavors that promise to delight the palate:
- - Pomegranate Ginger Tonic
- - Citron Café Noir
- - Blueberry Floral Spritz
- - Herbal Tangerine Elixir
Among them, the standout is the newly launched
Citron Café Noir, a cold brew coffee-based drink that cleverly mixes flavors of cocoa and fennel with a refreshing hint of lemon. This dual-purpose drink can either be enjoyed on its own or mixed into vibrant cocktails, making it versatile for various social occasions.
In a strategic move, Mockly is returning to its original 8.4 oz can size, which aligns closely with traditional cocktail servings. This smaller format not only portrays the brand’s cocktail-adjacency but also promotes lower sugar and calorie consumption, meeting the needs of health-conscious consumers.
Staying True to Quality
Despite these exciting changes, the core essence of Mockly’s beverages remains steadfast. The company prides itself on combining high-quality, artisanal ingredients to create drinks that offer a unique and enjoyable experience. As emphasized by co-founders Tarik and Aimée Sedky, the rebranding is an opportunity to present their great tasting product in a way that reflects its vibrant and celebratory New Orleans origins.
"We've always had a great product, and now we're building a great brand that connects emotionally with those seeking something real and flavorful," shared Tarik Sedky.
Availability and Future Plans
Mockly's drinks can be found at various outlets, including their official website, DrinkMockly.com, Amazon, Total Wine, and select Whole Foods locations across Louisiana, DC, Massachusetts, and Georgia for an affordable price of $13.99 per 4-pack.
The transformation of Mockly heralds a new era for non-alcoholic beverages in the realm of celebratory drinks. With its deep New Orleans roots and commitment to quality, Mockly not only seeks to expand its market presence but also promises to redefine how we perceive non-alcoholic drinking experiences. It's a jubilant invitation to enjoy life's celebrations without the alcohol—a philosophy that aligns perfectly with the vibrant culture of New Orleans.
So, whether you're sober, sober-curious, or just exploring alternatives, Mockly offers a unique taste of New Orleans that encourages everyone to
laisser les bon temps rouler—let the good times roll!