#Japan #Tokyo #Meiji #FRUITS ZIPPER #Chocolate Kakigori

FRUITS ZIPPER Kicks Off Year Three with Meiji

As summer approaches, the popular idol group FRUITS ZIPPER celebrates the beginning of its third year as Meiji's official candy ambassador. Their latest campaign, part of Meiji's “NEW OKASHI PROJECT,” introduces an exciting twist to traditional summer treats with a focus on chocolate kakigori.

A Delicious Summer with Chocolate Kakigori

This summer, FRUITS ZIPPER will be embracing the heat by promoting their new chocolate kakigori, made with premium Meiji chocolate. With temperatures soaring to record highs, this refreshing treat aims to provide a delicious escape from the sweltering summer heat.

The group's first initiative kicks off with the release of a Web commercial titled "meiji♡FRUITS ZIPPER〜チョコかき氷はじめました〜" which premiered on June 15, 2026. Dressed in traditional Japanese garments adorned with member-specific colors, the FRUITS ZIPPER girls shine as the charming storefront representatives of the kakigori shop. The video encapsulates a vibrant, inviting atmosphere, where the members enthusiastically invite viewers to cool off with chocolate kakigori while enjoying delightful toppings made from Meiji sweets.

The catchy phrase, "チョコっとおいしく涼みましょ" (Let's cool off deliciously with chocolate), fits perfectly into their energetic presentation, showcasing various styles of chocolate kakigori as well as banana chocolate. The members are seen relishing their treats with joyful expressions, inviting all to join in on the fun.

Engaging with Fans through Short Videos

In addition to the Web commercial, FRUITS ZIPPER will further engage fans on social media. Over the course of approximately two months, they will release a series of 14 short vertical videos featuring the members recommending their favorite chocolate kakigori flavors. The first video features member Manaka enthusiastically introducing the sky-blue berry chocolate kakigori, reminding fans of the refreshing taste of summer.

The videos will create an interactive experience for viewers, where each member welcomes fans visiting the kakigori shop. By highlighting unique flavors and their personal experiences, these videos aim to draw in a young, dynamic audience eager to embrace the summer vibes.

A Unique Collaboration with CARBON COFFEE

In an exciting twist this year, FRUITS ZIPPER is partnering with ASOBISYSTEM to introduce a limited-time collaboration menu at selected CARBON COFFEE locations in Tokyo, Osaka, and Fukuoka. Starting July 13, 2026 and running until August 16, 2026, fans will have the opportunity to taste exclusive items crafted under the supervision of FRUITS ZIPPER.

The cafes will be transformed with special decor that reflects the delightful world of the Web commercial, and customers purchasing from the collaboration menu will receive exclusive original stickers featuring behind-the-scenes shots from the campaign.

Additional Information

• - Collaboration Duration: July 13, 2026 - August 16, 2026
• - Participating Locations: CARBON COFFEE in Shibuya, Osaka, and Fukuoka
• - Special Offers: Exclusive stickers available while supplies last for customers of the collaboration menu.

The atmosphere at these cafes promises a unique experience that channels the fun and joy embodied by Meiji and FRUITS ZIPPER. With delightful treats and friendly service, FRUITS ZIPPER invites everyone to join in the festivities of summer.

Keep an eye on the official X account and Instagram for more updates on this exciting partnership and to see how the summer unfolds with the delightful world of Meiji and FRUITS ZIPPER.

By blending vibrant culture, delicious treats, and captivating presentations, FRUITS ZIPPER embarks on another year filled with sweet memories and seasonal delights.