#Italy #Illva Saronno #Amaro Averna #Zedda Piras #Saronno

Illva Saronno Strengthens Its Portfolio with New Acquisitions

In a significant move in the spirits industry, Illva Saronno Holding S.p.A., known for its prestigious brands like Disaronno and Tia Maria, has announced the acquisition of two celebrated Sicilian products: Amaro Averna and Zedda Piras. This strategic decision underscores Illva Saronno's commitment to expanding its footprint in the global market of premium spirits and wines.

A Historical Context

Founded in 1947, Illva Saronno has carved out a prominent place within the global spirits sector, boasting a consolidated annual turnover of €400 million and a workforce of over 800 employees. Having earned a reputation for quality and heritage, Illva Saronno aims to transcend boundaries, distributing its products in over 160 countries. The brands Amaro Averna and Zedda Piras enter into this rich legacy with their own storied backgrounds, adding valuable depth to Illva Saronno’s already impressive lineup.

Amaro Averna was established in 1868, quickly gaining recognition as one of the most iconic Amari worldwide. With 70% of its net sales attributed to international markets—particularly in the United States, Germany, and Austria—Averna contributes significantly to the global palatial experience that URI's aim for its products. In tandem, Zedda Piras has a strong domestic presence, particularly in Italy, fostering an appreciation for traditional Italian liqueurs.

Synergies and Strategic Goals

The integration of these two brands into Illva Saronno's portfolio is not merely an expansion; it is a calculated enhancement that leverages existing synergies. Marco Ferrari, CEO of Illva Saronno, emphasized that the acquisition is geared towards fortifying the company’s status in three priority markets: the United States, Germany, and Italy. This strategic alignment not only focuses on growth but also on cultural promotion, as Illva Saronno embraces the rich Italian heritage associated with both brands.

This acquisition also reflects a desire among current shareholders to invest in Illva Saronno's growth journey. Notably, the company has been on an acquisition spree, with past ventures including Tia Maria Coffee Liqueur in 2009, Sagamore Rye Whisky in 2023, and Engine Gin in 2024. Such non-organic growth indicates a forward-thinking approach, designed to keep pace with an evolving market.

Commentaries from Industry Leaders

Simon Hunt, the CEO of Campari Group, commented on the transition of Averna and Zedda Piras, noting that their sale is a strategic move aimed at portfolio streamlining. According to Hunt, the collaboration with Illva Saronno is ideal given their experience with Sicilian brands, promising a bright future for both heritage liqueurs under their new ownership.

The closing of the deal is anticipated during the first half of 2026, solidifying Illva Saronno’s renewed commitment to global spirits integration. Both PwC and BonelliErede have provided advising roles through this transaction, echoing Illva Saronno's adherence to modern business practices and financial rigor.

Conclusion

As Illva Saronno steps into this new chapter, the acquisition of Amaro Averna and Zedda Piras signifies more than just an increase in product portfolio; it symbolizes a dedicated evolution within the spirits industry, emphasizing quality, heritage, and market responsiveness. With their strong international presence and cultural roots, these brands are poised to flourish under Illva Saronno’s stewardship, further enriching the global tapestry of premium Italian liqueurs.