#Australia #Brightstar Lottery #Western Australia #Lotterywest

Brightstar Lottery Selected by Lotterywest

Brightstar Lottery PLC, listed on the NYSE under ticker BRSL, has made headlines by securing a significant long-term contract with the Lotteries Commission, commonly known as Lotterywest. The agreement encompasses the deployment of advanced gaming products and a state-of-the-art central gaming system throughout Western Australia. This follows a competitive procurement process that has culminated in a 19-year contract, characterized by an initial nine-year term supplemented by extension options spanning four years and three additional years.

A Modernization Initiative

Colin Smith, CEO of Lotterywest, expressed the organization's commitment to modernizing its operations as part of its initiative to support both players and retailers while ensuring continued contributions to the Western Australian community. The need for an upgraded gaming system is pivotal in safeguarding Lotterywest’s historical legacy, which spans over 92 years. The investment signifies a strategic endeavor to maintain the integrity of its operations while adapting to new trends in the lottery space.

Marco Tasso, the Chief Operating Officer of Brightstar for international and Italy operations, noted their excitement to partner with Lotterywest in this project. He emphasized that Brightstar's cutting-edge technology and comprehensive product solutions will play a crucial role in shaping the future of lottery services in Western Australia, particularly in fostering responsible growth.

Revamping Lottery Operations

As part of the terms established in the agreement, Brightstar will replace existing competitor technology, integrating it with its high-performing central lottery system capable of managing both draw-based and instant ticket games. Furthermore, the deal includes the installation of 775 new retailer terminals featuring the advanced Retailer Pro S2, along with a suite of software solutions aimed at enhancing the efficiency of Lotterywest's back-office operations.

In addition to these enhancements, Brightstar will bring digital innovation through new website and mobile applications designed to provide players with an enhanced gaming experience. This comprehensive digital solution marks a significant step towards modernizing how Lotterywest interacts with its customers.

Commitment to Local Communities

In alignment with the Western Australia Industry Participation Strategy, Brightstar has made a firm commitment to design opportunities that will empower local businesses and communities. This includes creating new jobs and offering scholarships to university students, thereby aiming to strengthen the digital capabilities within Western Australia. This forward-thinking approach reflects Brightstar’s broader mission to deliver positive impacts wherever they operate.

With a notable presence across six continents, serving nearly 90 lottery clients, Brightstar is recognized as a primary technology partner for 26 out of 46 lottery jurisdictions in the United States and for eight of the largest lotteries in the world. This extensive experience underscores the company’s capacity to deliver innovative solutions effectively.

For more details about Brightstar Lottery and its initiatives, interested parties can visit their website at brightstarlottery.com or connect with them on LinkedIn for real-time updates and insights.

Conclusion

The collaboration between Brightstar Lottery PLC and Lotterywest promises to not only enhance the lottery experience for players in Western Australia but also aims at a sustainable and responsible model of growth that benefits the wider community. The strategic deployment of cutting-edge technology in lottery operations signifies a new era for Lotterywest, combined with an enduring commitment to its underlying community values.