BOE UB Cell 4.0 Sets New Standards in Smart Display Technology for Visual Health

BOE UB Cell 4.0: Revolutionizing Smart Displays for Visual Health

In an era where our screens have become central to our daily lives, BOE Technology Group Co., Ltd. has taken a bold step forward in display technology with the introduction of the UB Cell 4.0. This innovative product is not just a television; it is a solution that tackles two predominant concerns of our time: visual health and optimal viewing quality.

The Evolution of Display Technology

Since its launch in 2022, the UB Cell has consistently set new benchmarks for premium display solutions, and the latest version, UB Cell 4.0, enhances its reputation as an industry leader. Unveiled at Display Week 2025, this latest flagship model reveals a 75-inch 4K display at an impressive 165Hz, integrating state-of-the-art technology designed to provide a remarkable viewing experience while prioritizing user eye health.

Key Features of UB Cell 4.0

1. Circular Polarized Light Eye-Safe Technology
The UB Cell 4.0 employs circular polarized light technology that simulates natural light emissions. This reduces eye strain significantly, allowing viewers to dive into vibrant visuals without the discomfort of brightness and glare. With an extensive 95% coverage of the BT.2020 color gamut, color accuracy and richness are elevated, providing an immersive experience.

2. Ultra-Low Reflection Anti-Glare
One of the standout features of UB Cell 4.0 is its exceptional capability to minimize reflections. Achieving an ultra-low reflection rate of just 0.7% along with an ambient contrast ratio exceeding 1400, the display ensures that viewers experience near-zero glare. This innovative setup redefines the viewer experience, eliminating shadows and distractions for a deeper connection with content.

3. High Dynamic Clarity for Sharp Images
Equipped with Mini LED backlighting, the UB Cell 4.0 excels in minimizing motion blur due to its streamlined signal transmission and advanced control systems. It harmonizes backlight scanning with screen refresh rates for lower latency, further enhancing the 165Hz native refresh rate to support smooth visuals, making it perfect for fast-paced content.

4. Adaptive Picture Quality Enhancements
The integrated smart eye protection features include pixel-level ambient light and temperature sensors, alongside radar and under-display cameras. These technologies work in tandem to adjust display settings dynamically based on real-time environmental factors and viewer interaction—ensuring both comfort and health safety while enjoying content. Additionally, features like Child Care Mode utilize the under-display camera to monitor the viewing time of kids, promoting better eye care habits.

Embracing Sustainability with Intelligence

Beyond improving visual health, BOE strives for sustainability with the UB Cell 4.0. The integration of an AI Digital Assistant demonstrates a leap in smart technology, enabling precise user interaction and control over various smart home systems.

Moreover, the unit features BOE's Dynamic Local Refresh Display Technology that efficiently adapts the refresh rate according to usage scenarios, potentially reducing energy consumption by up to 50%. This capability, paired with In-Panel Sensor Technology, allows the device to optimize power management while enhancing user convenience.

Conclusion: A Vision for the Future

As consumers prioritize wellness and sustainability, the UB Cell 4.0 sets a new standard for televisions—shifting from mere entertainment devices to essential components of smart, eye-friendly homes. As a frontrunner in semiconductor display technology, BOE continues to innovate, shaping the future of high-performance visual solutions. The UB Cell 4.0 is not just about enhanced picture quality—it's about redefining the viewing experience while caring for our eyes and environment. BOE launches a compelling vision: a future where technology and well-being coexist in perfect harmony, leading to smarter, greener living.

With the UB Cell 4.0, elegant design combines with groundbreaking functionalities, creating a display environment that resonates with users' evolving needs—an exciting glimpse into the smart, health-conscious homes of tomorrow.