Butterfield & Robinson Embraces a New Era in Luxury Travel with Leadership Changes

Transforming Luxury Travel: Butterfield & Robinson's New Chapter

Celebrated for its innovative approach to luxury active travel, Butterfield & Robinson is embarking on a remarkable new journey as it appoints strategic leaders who promise to reshape the brand's trajectory. As it approaches its 60th anniversary, the company has made significant changes in its executive team, adding fresh talent and perspectives that herald a new era of luxurious travel experiences.

A Legacy of Excellence

Founded nearly six decades ago, Butterfield & Robinson has long been a pioneer in the realm of luxury travel, curating extraordinary journeys that intertwine rich culture, active adventure, and unparalleled service. Now, with the recent appointments of key executives, the company aims to cement its reputation as an industry leader.

Under the stewardship of CEO Mike Scarola, who has been instrumental in steering the company through evolving travel landscapes, the new leadership will bolster Butterfield & Robinson's mission. The revamped executive team includes notable figures such as Alexander Green, the newly appointed Chief Marketing Officer, and Kristi Elborne, assuming the role of Chief Experience Officer. Their combined expertise is expected to drive innovation and growth significantly.

Innovating the Traveler Experience

Alexander Green brings a wealth of experience to the company, coming from a notable tenure at Longo's, where he honed his skills in brand building and customer engagement. His approach to brand strategy, fueled by his entrepreneurial spirit, positions him well to amplify Butterfield & Robinson's reach in the luxury travel market. Green is determined to lead the brand into its next evolution, stating, “I'm excited to join Butterfield & Robinson at such a dynamic time in its journey.” He envisions engaging new audiences while effectively communicating the company’s rich story and offerings.

Following closely is Kristi Elborne, a veteran with over a decade of experience at Butterfield & Robinson, who will provide strategic oversight to Sales, Trip Design, and the overall Traveler Experience. Her deep understanding of the company’s roots, along with her leadership positions in luxury hospitality, enables her to deliver highly personalized and unforgettable travel experiences. "I’m excited to sharpen how we craft and deliver unforgettable travel experiences," she reflected, further showcasing her commitment to the brand’s legacy and traveler intimacy.

Additionally, Eimear Duggan's rejoining as Senior Director of Sales & Trip Design highlights the brand’s cohesive strategy to enrich its offerings and enhance the customer journey. Together with her team, they aim to elevate the traveler experience while integrating creative vision with market trends.

New Offerings on the Horizon

The leadership changes coincide with the launch of a redesigned website that focuses on user experience and new travel collections, including the enticing “Around the World in 60 Days” trip. This initiative will present travelers with curated experiences that connect them not just to destinations but also foster connections with one another, enhancing their journey in memorable ways.

As Butterfield & Robinson steps boldly into this new chapter, it does so with a commitment to not only uphold its legacy but to also redefine what luxury travel means. With sustainability and meaningful experiences at the forefront, this leadership transformation aims to create impactful journeys that resonate with today’s discerning travelers.

A Bright Future Ahead

This pivotal moment for Butterfield & Robinson signifies a bold bet on innovation and connection within the ever-changing landscape of luxury travel. The newly reinforced leadership team is poised to navigate this evolution, ensuring that the brand stays synonymous with luxurious, immersive travel for another 60 years.

As CEO Mike Scarola aptly summarizes, “This is a pivotal moment for us as the world of travel is changing, and we intend to lead that evolution.” With innovation at its helm, Butterfield & Robinson is set to craft travel narratives that are as meaningful as they are memorable.

About Butterfield & Robinson

Recognized globally as a leader in active luxury travel, Butterfield & Robinson combines rich cultural experiences and active adventures for travelers seeking more than mere vacations. From bespoke itineraries to immersive small group trips, the company continues to redefine the way people connect with the world.

In summary, with its rich history interlaced with a progressive vision, Butterfield & Robinson is ready to create journeys that inspire and transform, realigning its strategy for the 21st century traveler.