Coldwell Banker Sets Foot in Switzerland, Expanding Global Real Estate Network

Coldwell Banker Expands into Switzerland

In a significant development for the international real estate sector, Coldwell Banker®, a prominent global real estate brand, has announced its expansion into Switzerland. The brand's newest franchise, Coldwell Banker Only Realty – No Bank Switzerland, officially opened its doors in Montreux, Switzerland, located at 10, Avenue des Alpes. This strategic move not only broadens Coldwell Banker's global footprint but also enhances its ability to serve the growing luxury real estate market in this picturesque country.

Management and Leadership

The Montreux office will be led by Olivier Fahrni, who is appointed as the managing director for the Swiss Riviera branch. He will be working alongside Laurent Demeure, the CEO, and Vanda Demeure, the vice president of Coldwell Banker Real Estate Switzerland AG. The Demeures are no strangers to the international real estate scene, as they already oversee operations in key markets including France, Luxembourg, and Monaco.

A Milestone in European Expansion

The launch of Coldwell Banker Only Realty – No Bank Switzerland is not just another office; it represents a major milestone in the company's European expansion efforts. As luxury real estate in Switzerland continues to thrive, with property transactions exceeding CHF 10 million rising steadily in prime locations such as Montreux, Geneva, and Zurich, this new office is perfectly positioned to tap into this lucrative market. Properties in these areas are experiencing a price surge, averaging CHF 15,000 to CHF 30,000 per square meter, which highlights the region's allure for affluent buyers.

Jason Waugh, president of Coldwell Banker Affiliates, expressed his excitement regarding the Montreux office's launch: "Expanding our presence to Switzerland is thrilling. This new office addresses the increasing demand for highly trained real estate professionals in a location that is especially attractive to foreign nationals seeking either a second home or a primary residence."

Strategic Location

The choice of Montreux as the location for Coldwell Banker’s first Swiss office is strategic, owing to its breathtaking views of Lake Geneva and its international appeal. Demeure described Montreux as an ideal representation of exclusivity, aligning seamlessly with Coldwell Banker's expertise in high-end properties. He added, "Switzerland attracts discerning buyers who seek economic stability and an exceptional quality of life, making it a crucial market for luxury real estate."

The Swiss high-end real estate market has a value exceeding CHF 30 billion and is seeing an uptick in international investor interest. As a result, Coldwell Banker plans to leverage its global network and innovative marketing strategies to redefine standards in this market.

Vision for the Future

Fahrni, now steering the Montreux office, expressed his enthusiasm about introducing Coldwell Banker to such an esteemed market. He said, "Montreux is well-regarded for high-end real estate, and our expertise will help support buyers and sellers as they navigate the exceptional properties available here. We prioritize delivering quality services tailored to meet local market demands."

This expansion reflects Coldwell Banker’s commitment to being a leader in the luxury real estate market, and with plans for additional locations in Switzerland, the brand aims to set a new benchmark in this dynamic and competitive sector.

For those interested in properties or real estate services in Switzerland, detailed information is available at Coldwell Banker Switzerland or via email at [contact@coldwellbanker.ch]. The team at Coldwell Banker Only Realty – No Bank Switzerland consists of certified professionals dedicated to providing outstanding real estate services while strictly adhering to high industry standards.

By entering the Swiss market, Coldwell Banker adds another chapter to its storied history, which dates back to its founding in 1906. The firm's commitment to excellence continues to reinforce its reputation as a trusted name in real estate across the globe.