#Japan #Osaka #DAYS GRAPHY #Synergy Marketing #Customer Insight

New Feature in DAYS GRAPHY

Synergy Marketing Co., Ltd., headquartered in Osaka, is excited to announce the launch of a new feature in its AI-powered customer understanding tool, DAYS GRAPHY. This innovative update allows users to visually compare customer characteristics between their own products and those of competitors at a glance.

Enhancing Customer Understanding

With this feature, professionals in product development, marketing, and promotions can intuitively grasp the distinctive traits of their customers compared to competitors. This intuitive insight aids in determining which values to strengthen and how to guide marketing strategies effectively, streamlining project proposals and implementation plans.

Why This New Feature?

DAYS GRAPHY employs generative AI combined with a unique value model to extract customer insights from reviews and other data related to both in-house and rival products. By interviewing generated customer personas, the tool captures unmet needs and facilitates idea generation for product planning and marketing strategies.

Previously, DAYS GRAPHY supported deeper explorations of purchase reasons and customer needs through interviews. However, practitioners faced significant challenges, such as:

• - Differentiating from Competitors: It’s vital to consider how to stand out from rival products in the market.
• - Maintaining Current Customer Support: It’s crucial not to overlook what current customers appreciate.

One of the underlying issues is the difficulty in clearly defining the common selection criteria that resonate with individuals choosing a product. To address this, a new functionality has been developed, allowing the comparison and visualization of these selection criteria from customer voices through reviews and surveys.

What's Inside the New Feature?

This feature extracts key selection criteria valued by customers based on reviews of both in-house and competing products and presents them in a visually intuitive manner. Its standout characteristic is the capability to automate the extraction and organization of these selection criteria—which have traditionally posed a challenge even for professional researchers—enabling users to grasp them at a glance.

Analytical Process

The analysis and visualization process operates as follows:
1. Creating Customer Personas: Generate up to five customer profiles for both the company's and competitors' products.
2. Generating Purchase Episodes: Create narratives detailing purchase experiences of each customer profile.
3. Extracting Values: Identify significant values referenced during purchases or related aspirations mentioned in the narratives.
4. Automatic Value Extraction: Highlight distinct values that appear prominently among the personas.
5. Radar Chart Display: Represent these extracted values on a customizable radar chart with up to seven axes for immediate understanding of customer selection criteria.

This system allows for a swift understanding of what selection criteria are prevalent among customers purchasing a specific product. Users can customize the radar chart to include only the axes of interest, facilitating a thorough examination of customer insights from multiple perspectives.

Additionally, analysis results are accompanied by a summary of approximately 150 characters for easy comprehension and internal sharing of findings.

Capabilities Enabled by This Feature

By transforming subjective customer insights based on individual experiences and perceptions into a visual representation, this new feature significantly enhances understanding from the customer perspective. It clarifies hypotheses about customer needs, making it easier to identify values and strategies that should be prioritized for brand or product enhancement. As a result, the process of formulating and validating customer-driven hypotheses can be executed more reliably, thus expediting project considerations.

About DAYS GRAPHY

DAYS GRAPHY is designed to perceive unmet customer needs by deeply understanding their daily lives and circumstances, consequently facilitating easier idea generation for product planning and marketing initiatives. Users can simply input text data from product reviews and comments, allowing the tool to generate customer personas in as little as ten minutes. With the integrated chat feature, users can further uncover factors influencing purchasing behavior and action characteristics, leading to actionable insights advantageous for various phases of product development and marketing efforts.

For more information, visit the official website: Synergy Marketing - DAYS GRAPHY

Company Overview

Synergy Marketing Co., Ltd., aims to create a harmonious world where individuals and businesses attract one another. The company assists in establishing more profound relationships between consumers and companies by providing advanced digital marketing solutions, including cloud systems, consulting, operational support, and personnel development services. With over 20 years of experience leading the CRM market, the firm continuously seeks to address core organizational challenges through comprehensive approaches, from strategy design to personnel development, ensuring companies achieve effective marketing outcomes.

• - Company Name: Synergy Marketing Co., Ltd.
• - Representative: Hiroshi Okudaira, President & CEO
• - Founded: September 2000
• - Headquarters: 1-6-20 Dojima, Kita-ku, Osaka, Japan 530-0003
• - Tokyo Branch: 5F Bancho Kojimachi Bldg. 6-6-2 Kojimachi, Chiyoda-ku, Tokyo 102-0083
• - Business Activities: Provides digital marketing solutions including cloud systems, consulting, operational support, and personnel development, alongside managing fan media.
• - Company Website: Synergy Marketing Corp.

For inquiries:
Synergy Marketing Co., Ltd.
Cloud Business Department
Email: [email protected]