#Japan #Tokyo #Premium Malts #Kenjiro Tsuda #Chibi Maruko

Suntory's New TV Commercial for The Premium Malt's

Suntory has announced its latest TV commercial for "The Premium Malt's," featuring a fresh take on the beloved characters from the popular manga and anime series, "Chibi Maruko-chan." Starting on March 23, viewers across the nation will be treated to the new ad titled "Premol-chan: A Revamp!" which vividly imagines what it would be like to see these characters as adults.

In this commercial series, acclaimed actress Suzu Hirose stars as the adult Maruko, while actress Sairi Ito plays the role of Tamachan, and actor Joe Odagiri takes on the character of Hanawa-kun. The ad is narrated by the talented Kenjiro Tsuda, marking a new era for the iconic cast.

About the New TV Commercial

The latest installment, "Premol-chan: A Revamp!" showcases the tagline "Let’s Get Back to Premium" against a sleek monochrome backdrop, emphasizing pops of color to highlight the product packaging. The ad aims to draw a distinct line from previous entries in the series with its innovative visuals. Audiences can expect to be captivated by the new imagery combined with Tsuda's impactful narration, which brings attention to the revamped packaging and flavor of "The Premium Malt's." Set to the orchestral arrangement of the catchy tune “Odoru Pom Pom Pom,” the CM promises dynamic performances by the three leads as they strike strong poses.

TV Commercial Storyline

The 30-second version of the "Premol-chan: A Revamp!" ad unfolds with dynamic camera work capturing the characters as they elegantly showcase the new can design of "The Premium Malt's." Each character is seen holding the can and spinning around, directing their gaze towards the new packaging. The background features off-screen narration reflecting on themes like change and luxury, aligning well with the visual presentation. Pivotal moments of beer being poured into glasses lead to the resonant tagline, "Let’s Get Back to Premium." The ad closes with a stylish shot of the three characters posing together, punctuated by Tsuda’s playful commentary, "That’s rather a lot of posing all of a sudden!"

Filming Insights

During filming, a unique setup involving a custom-designed pole was employed to capture the spinning actions of the characters with precision. The team focused on coordinating movement and expressions, ensuring a dynamic and visually striking representation of the product. Hirose, Ito, and Odagiri collaborated closely with the director and crew to refine their motions, successfully delivering a visually arresting performance. The final shots, which required the trio to execute their signature poses in tandem with Tsuda's commentary, turned out to be a highlight that kept everyone on set engaged.

Commercial Overview

• - Title: "Premol-chan: A Revamp!" (15-second & 30-second versions)
• - Featuring: Suzu Hirose, Sairi Ito, Joe Odagiri, with Kenjiro Tsuda as narrator
• - Release Date: March 23, sequentially airing nationwide
• - Broadcast Areas: Nationwide

Commercial footage can also be viewed on Suntory's official YouTube channel:

• - 15-second version
• - 30-second version

Visit the Premium Malt's website for more information.

About The Premium Malt's

The Premium Malt's brand will undergo a packaging and contents refresh starting in December 2025, focusing on fine selection of ingredients and brewing techniques. This new vision is a commitment to evolving the brand’s image while offering a taste that reflects today's sophisticated beer drinkers' preferences. The reimagined brand aims to deliver a deeper flavor profile and a feeling of richness and comfort through its latest ingredients and formulation.

With the relaunch, expect an elevated experience with The Premium Malt's that continues to charm loyal fans and new audiences alike, just as its leading stars have captivated viewers in this vibrant new commercial.