#Japan #Shinjuku #Isetan Shinjuku #IT ALL NATURAL #BIO FOR THE EARTH

IT ALL NATURAL Lively Collection Launch

This November, IT ALL NATURAL is introducing its limited edition "Lively Collection," designed for those who seek natural beauty solutions. Available for purchase from November 5 to November 11 at the Isetan Shinjuku Store, B1F Beauty Apothecary, this collection represents a blend of elegance, care, and sustainability.

About the Lively Collection

The Lively Collection features products that promote a holistic approach to beauty. Priced at ¥7,920 (including tax), it includes:

• - Lively Oil 01 (LIGHT): This multi-use oil is lightweight and effortlessly blends into hair and skin, imparting a natural shine and softness. Ideal for daily use, it enhances your natural beauty with just a few drops.
• - Lively Balm: A versatile balm that easily creates various hairstyles, from chic updos to soft waves. Additionally, it serves as a moisturizing balm for your hands, ensuring that your skin feels as good as your hair looks.
• - Sustainable Pouch (Made from PlaX): Encasing the collection is a pouch made from PlaX, a sustainable material derived from plant-based sources like sugarcane. PlaX is designed to significantly reduce CO₂ emissions during production and decomposes naturally in industrial composting environments. This innovative fiber contributes to carbon neutrality and highlights the brand's commitment to sustainable practices.

Event Details

During the pop-up event at Isetan Shinjuku, visitors will have the unique opportunity to experience the pleasant fragrances and textures of the products firsthand. Special events, including a scalp diagnosis, will be hosted on weekends.

Additionally, Sori Okayamada, the director of the brand "BIO FOR THE EARTH," known for her appearances in magazines and TV as a stylist, will host an exclusive event related to the sustainable pouch. Don't miss the chance to meet her and gain insights into beauty and sustainability!

Community Engagement

IT ALL NATURAL emphasizes a lifestyle that heals and nurtures daily selves through nature. The brand's philosophy aligns with the ideals of its partners, including the organic aroma spa "SINCERE GARDEN" and the hair salon "ABBEY," both located in Tokyo's Aoyama district. Their collaboration resulted in a natural product line that stands for refined warmth and the brilliance of individual beauty.

Feel free to drop by and explore this captivating collection, perfect for anyone looking to embrace a more natural approach to beauty. The IT ALL NATURAL booth promises to offer a sensory experience, reflecting the tranquility of nature and its flowers, making it a must-visit for beauty enthusiasts in Tokyo.

Location

• - Venue: Isetan Shinjuku Store, B1F Beauty Apothecary
• - Address: 3-14-1 Shinjuku, Shinjuku City, Tokyo
• - Event Dates: November 5-11, 2025

Join us at this exclusive pop-up to witness the unveiling of the Lively Collection and immerse yourself in a realm of natural beauty. We look forward to welcoming you!