#Sweden #Stockholm #AR Technology #Fibbl #3D Platform

Fibbl Secures €3M to Boost 3D and AR in E-Commerce

Fibbl, a pioneering player in the realm of e-commerce technology, has successfully secured €3 million in a recent funding round aimed at amplifying its state-of-the-art 3D and augmented reality (AR) integration capabilities. This investment, chiefly led by existing investor Industrifonden, comes as Fibbl prepares for a significant expansion of its services, addressing the burgeoning demand from major brands seeking to elevate their online shopping experiences.

The platform, recognized as the world’s first plug-and-play solution for integrating 3D and AR technologies into e-commerce, has demonstrated impressive market traction in the past year. With partnerships from notable brands such as SAMSONITE, Intersport, and Rossignol, Fibbl has shown that transforming physical products into interactive digital experiences is not just a trend but a necessity in today’s retail landscape.

The Growth of Interactive Shopping Experiences

Fibbl's technology has redefined user engagement, evidenced by staggering growth in monthly interactions with its platform. User interactions skyrocketed from just 160,000 in January 2024 to an astounding 2.3 million in January 2025. This remarkable increase reflects the effectiveness of their 3D viewer and virtual try-on features, which allow customers to engage with products as if they were in a physical store.

Henrik Arlestig, CEO and co-founder of Fibbl, explained, "Over the past year, we've seen exponential demand for our 3D solutions—from hundreds of digital models to thousands, and now tens of thousands. This funding allows us to push the boundaries even further. We’re excited about the opportunities this presents both for us and for the brands looking to elevate their customer experience."

Moreover, the integration of Fibbl’s solutions has led to a notable 80% increase in time spent on product pages, significantly correlating with higher conversion rates and reduced return rates for partnered brands. Such statistics highlight the critical shift towards immersive product experiences in the retail sector.

Innovating E-Commerce with 3D and AR Technology

More than just a platform, Fibbl's technology serves as a comprehensive solution that enables brands to seamlessly incorporate 3D models into their marketing strategies. By allowing companies to present their products in a visually interactive manner, Fibbl enhances e-commerce visibility and engagement. The platform creates high-quality 3D models, aiding brands in replacing static images and videos with dynamic content that captures consumer interest.

As the retail environment becomes increasingly competitive, the demand for innovative solutions like Fibbl’s is clear. The platform provides an essential service not only enhancing product visibility but also equipping marketing teams with industry-standard 3D files needed for various campaigns and content creation.

Arlestig further stated, "We're entering a new era where static images simply aren’t enough. Our goal is to make 3D experiences accessible and scalable for brands of all sizes."

Looking Ahead

With the newly acquired funding, Fibbl plans to upscale its production capacities, aiming to meet the increasing demand for customized 3D content from existing and prospective clients. The growth strategy underscores the pivotal moment in retail where brands are moving towards more engaging and personalized shopping experiences.

Caroline Wadstein from Industrifonden remarked, "Fibbl has built strong momentum, and we continue to support them as they scale their technology and expand their reach. The growing adoption by leading brands underscores the shift toward more interactive online shopping experiences."

In conclusion, Fibbl represents a significant shift in the landscape of e-commerce technology, pushing the boundaries of digital shopping experiences. The company’s mission—to exceed physical product experiences through innovative display technologies—positions it at the forefront of a retail revolution, setting the stage for a more interactive and engaging future for online consumers. For more information on Fibbl and their services, check out Fibbl's official website.