#South Korea #Seoul #K-Beauty #Kolmar Korea #Amazon Beauty

Kolmar Korea Unveils Strategic K-Beauty Roadmap at Amazon Beauty Event

In a landmark collaboration, Kolmar Korea has forged a partnership with Amazon to highlight a comprehensive roadmap aimed at the global expansion of K-Beauty products. The unveiling took place during the Amazon Beauty event held on September 19 at the prestigious COEX Grand Ballroom in Seoul, attracting over 3,000 attendees from various sectors of the beauty industry—including brands, distributors, influencers, and investors, both in-person and online.

Kolmar Korea, a leading global player in the field of Original Development Manufacturing (ODM), has positioned itself as a pivotal supporter in the evolution of K-Beauty. During the event, Vice Chairman Sang-Hyun Yoon delivered an insightful keynote address titled “The Success of K-Beauty from a Manufacturer's Perspective.” Yoon emphasized the critical role of continuous evolution and innovation in branding. He stated, “Without evolution, companies cannot avoid falling behind. Consistent effort and innovation are essential for building a successful brand.”

Yoon pointed out that Korean consumers are among the most discerning in the world and that this competitive internal market experience is a fundamental driving force behind K-Beauty's global competitiveness. He further asserted that for brands to achieve true global success, they need to ensure that their products are rooted in a deep understanding of consumer needs and to broaden their product ranges accordingly.

The event featured a sizable exhibition booth by Kolmar Korea, showcasing a variety of solutions including skincare, makeup, personal care, and packaging for cosmetics. The company also provided personalized consultations to prospective business partners and global clients, exploring detailed collaboration opportunities aimed at sustainable business growth rather than one-off transactions. Many aspiring entrepreneurs engaged in in-depth discussions on how to turn their innovative ideas into tangible business initiatives.

A spokesperson from Kolmar Korea commented, “This event reaffirmed the fundamental role and importance of ODM companies in promoting the sustainable growth of K-Beauty. Moving forward, we will actively support the global market expansion of our clients through our strategic partnership with Amazon while simultaneously bolstering the overall competitiveness of the K-Beauty industry.”

Kolmar Korea has maintained an ongoing partnership with Amazon since co-hosting the inaugural K-Beauty Conference in June 2024. The two have been working closely to facilitate the globalization of K-Beauty and equip brands with the resources necessary to thrive in international markets.

About Kolmar Korea

Founded in 1990, Kolmar Korea specializes in ODM solutions and is a global leader in cosmetics, pharmaceuticals, and dietary supplements. The company leverages its cutting-edge research and development capabilities along with advanced production facilities to collaborate with global beauty and health brands in delivering innovative, high-quality products. With its headquarters in Seoul, Kolmar Korea continues to drive growth and globalization in the K-Beauty sector by providing comprehensive solutions from formulation to finished products.

For media inquiries, please contact:
Kolmar Holdings
Jang-Woo Lee
Email: [email protected]