Iridge and Qoil Support Rebranding of Yomidus School Database for Education

Introduction

Iridge and Qoil have joined forces to assist in rebranding the Yomidus School, an online article database provided by Yomiuri Shimbun for educational institutions. This initiative aims to enhance the value of educational resources and improve marketing communication for schools.

The Consortium and Goals

The effort is part of a consortium called 'YOMIURI BRAND STUDIO', which focuses on redefining the educational experience through quality information. This project is particularly critical as digital educational resources become increasingly prevalent in classrooms.

Background and Challenges

Yomidus School serves as a vital resource for elementary, junior high, and high school students, offering a searchable database of Yomiuri Shimbun articles, from the latest news to historical pieces. Starting in April 2026, it will include paper data from 'Yomiuri KODOMO Shimbun' and 'Yomiuri Chukosei Shimbun', bringing the total number of articles to approximately 9.5 million in both Japanese and English.

As the digital landscape continues to evolve, it has become clear that Yomidus School needs to not only enhance its functionality but also redefine its core value proposition to school representatives. Comprehensive and effective promotional tools are essential to communicate the inherent value of this database over competitive digital resources.

Redefining Value and Optimization

Before developing the promotional tools, Iridge and Qoil conducted exhaustive research into the insights of educators and the educational landscape. In an era where online search is ubiquitous, educators face the burden of ensuring the information their students encounter is accurate and reliable. Therefore, Yomidus School needed to be repositioned not merely as a 'search tool', but as a foundational source of credible information, streamlining the verification process for teachers and students alike. This repositioning aims to create a nurturing environment where children can engage their thoughts freely, legitimizing the use of Yomidus School for all stakeholders.

Creative Development

Building on the insights gained, they created three distinct promotional videos to address various target groups. Each video is crafted to solve specific challenges while maintaining an approachable tone that resonates with the educational theme. The messaging emphasizes the idea that Yomidus School transforms the way children perceive news, with the tagline, "How about it in the newspaper? Yomidus School is changing the way children see the world."

These video campaigns will launch sequentially in late April 2026 across Yomiuri Shimbun's YouTube channel and in print ads in their publications. This multi-channel approach seeks to establish a fresh brand image for Yomidus School within educational environments.

Future Prospects

Both Iridge and Qoil aim to provide end-to-end support in business production and integrated marketing. They plan to focus on substantial communication design that digs deep into clients' core challenges, enabling continued growth through strategic implementation and impactful creative production.

- Iridge Service Page

Team Members

- Producer: Takashi Ono (Iridge)
- Planner/Copywriter: Yuri Nobukawa (Qoil)
- Art Director/Designer: Keisuke Amida (Qoil), Tatsuaki Tabata (Qoil)

About Iridge

Iridge specializes in supporting businesses leveraging smartphone applications for OMO strategies (Online Merges with Offline). The company promotes DX across various sectors, providing platforms like 'APPBOX', which garners over 100 million monthly active users. Read more at Iridge.

About Qoil

Qoil is a marketing production company committed to walking alongside clients toward their business growth. They conceptualize ideal communication strategies and execute them comprehensively, ensuring that the process goes beyond mere tactics to solve fundamental challenges. Further details can be found at Qoil.