#Japan #Tokyo #Adbox #Eniad #Hunny Corporation

Hunny Corporation Transitions to Eniad

Hunny Corporation, headquartered in Bunkyo, Tokyo, has announced a significant transition in its operations. As part of its expansion efforts, the company has decided to spin off its digital signage business into a new entity named Eniad, which will take over and expand the operations starting August 2025. This strategic move aims to streamline its advertising and marketing services to better cater to the evolving needs of its clients and partners.

The Core Operations of Eniad

With the establishment of Eniad, the company will primarily focus on several key areas:

1. AdBox Operations: Digital Signage Advertising

Eniad will manage the AdBox operation, which focuses on digital signage as a base for advertising media. The aim is to create a seamless advertising experience from brand recognition to purchase. By placing digital signage in operational facilities such as golf courses and gyms, Eniad utilizes physical touchpoints to enhance ad visibility and effectiveness. The revenue-sharing model benefits both facility owners and advertisers, creating a win-win scenario.

Golf AdBox Management

Eniad has already implemented digital signage in various golf courses across the nation, targeting affluent and executive players. These high-end media placements are strategically located in highly visible areas, such as clubhouses and pathways, ensuring brand recall and impactful reach. The advertising content will be optimized according to time and region, with a design that respects the elegance and value of each golf facility, emphasizing collaboration with the facility owners.

Key Features:

• - Nationwide installation of digital signage in golf courses
• - High-precision targeting of affluent and executive demographics
• - Flexible advertising delivery tailored to the geographic and temporal context
• - Top-tier advertising experiences aligned with the golf course's brand identity

Gym AdBox Management

In urban fitness centers, Eniad will roll out digital signage tailored for health-conscious and active individuals. This media will facilitate natural touchpoints before, during, and after workouts, particularly in high-immersion areas like locker rooms and bathrooms. The strategy focuses on increasing brand recall through promotional videos and information targeted at users who prioritize fitness and health.

Key Features:

• - Placement in personal spaces within urban gyms
• - Appeals to health, beauty, and fitness-oriented audiences
• - Natural touchpoint design integrated into the consumer's daily routine
• - Ideal for promoting conditioning products, supplements, and apparel

2. Media Development: Creating New Advertisement Solutions

Eniad aims to develop innovative media solutions beyond existing ones by creating new advertising formats. This initiative will allow advertisers to tap into new markets while maximizing revenue potential for facility owners.

3. Offline Advertising Agency: Supporting Offline Advertisements

Eniad will also function as an advertising agency specializing in offline activities. By leveraging digital signage, it will help advertisers target their desired consumer demographics through strategic planning and execution, particularly focusing on community-centric advertising and targeted placements.

4. Marketing Consulting: Crafting Effective Advertising Strategies

Offering consulting services, Eniad will assist clients with developing advertising strategies and executing marketing campaigns. From designing digital signage campaigns to analyzing advertising effectiveness, Eniad will support businesses in optimizing their marketing efforts according to their goals.

With a vision to “maximize the value of spaces,” Eniad is poised to provide specialized services and accelerate its operations further. Support from industry partners and clients will be key in this exciting new chapter.

Contact Information

For inquiries:

• - Person in Charge: Sei Iwasaki
• - Email: [email protected]
• - Phone: 090-8870-7243

(Note: For optimal communication, please reach out via email due to a telework-friendly environment.)
If interested, feel free to simply express your interest with a quick message.

About Eniad

• - Company Name: Eniad (ANY AD Inc.)
• - Location: 1-7-15 Mukogaoka, Bunkyo, Tokyo, 113-0023
• - Established: December 2023
• - Website: any-ad.co.jp
• - Business Focus:

- AdBox Operations: Digital signage-driven advertising media
- Media Development: Creation and provision of new advertising solutions
- Offline Advertising Agency: Support for offline advertising activities
- Marketing Consulting: Strategy formulation and execution support for advertising campaigns