#Switzerland #Swiss Alps #Mammut #Zermatt

Explore the Swiss Alps with Mammut's New Shoes

Mammut, renowned for its outdoor gear, has unveiled a special collaboration with the Swiss Government Tourism Board—introducing exclusive shoes that combine Swiss design elements with advanced mountain technology. Set to launch on May 21, these shoes promise to enhance your experience of the stunning landscapes of Switzerland, making them a must-have for adventurers and travelers alike.

Founded in 1862 as a rope manufacturer in Switzerland, Mammut has a rich history of over 160 years in creating innovative outdoor products. Their commitment to delivering the best experiences outdoors continues with the launch of these new shoes. With the brand slogan for 2025, "Rise with the Mountain – challenges make life," Mammut emphasizes supporting individuals as they grow through their outdoor adventures.

Design Meets Performance

The collaboration shoes exemplify quality and Swiss craftsmanship. They feature a cushion-enhanced outdoor midsole with Ortholite® insoles that provide exceptional comfort, breathability, and durability, making them ideal for tackling various terrains. The design stands out with its signature red and white colors, inspired by the Swiss flag, coupled with unique shoelaces resembling rope—an homage to Mammut’s DNA. Adorning the sides of the shoes is a silhouette of the iconic mountains, reinforcing their identity as a product anchored in the stunning nature of Switzerland.

Not only do these shoes deliver superior comfort, but they also invite wearers to explore Switzerland’s breathtaking landscapes. Each pair empowers adventurers to dive into the beauty of Swiss nature and culture, making every step a pleasurable experience.

Capturing Beauty in Zermatt

The launch campaign for the new collaboration shoes showcases stunning visuals from Zermatt, the home of the mighty Matterhorn. This mountain resort is synonymous with Swiss charm, offering an alpine retreat characterized by its environment-friendly approach, prohibiting gasoline vehicles to maintain tranquility and clean air. In the summer months, Zermatt transforms into a haven for hiking, climbing, and cycling enthusiasts, while winter welcomes snowboarders and skiers to its slopes. The region is famed for its beautiful trails and diverse flora, with over 970 species of flowers blooming during the warmer months.

One of the remarkable photography spots highlighted in the campaign is Riffelsee, a lake known for its mirror-like reflections of the Matterhorn, especially stunning during early mornings or late evenings when the surface is calm, creating picture-perfect moments.

Exclusive Launch Campaign

Starting May 21, customers purchasing the Aenergy Swiss Hike Low shoes will receive a charming wooden sheep inspired by Zermatt's beloved black-nosed sheep, along with a leaflet showcasing the attractions of this picturesque location. This campaign aims to share the beauty and adventures that Zermatt has to offer, albeit supplies are limited.

Through this collaboration, Mammut and the Swiss Government Tourism Board hope to introduce more people to the wonders of Switzerland’s landscape, encouraging exploration and engagement with both nature and culture. As the products hit the shelves, enthusiasts and travelers are invited to step into comfort, style, and the spirit of adventure that lies within the heart of the Swiss Alps.

About Mammut and the Swiss Government Tourism Board

As a government agency focused on promoting tourism in Switzerland, the Swiss Government Tourism Board plays a crucial role in enhancing the country's public image as a visitor destination. Established in 1862, Mammut is recognized globally for its dependable outdoor gear, emphasizing a history of safety and innovation. Together, the two entities blend their resources to captivate the imagination of travelers and outdoor enthusiasts alike, providing them with the tools to create unforgettable memories in the breathtaking landscapes of Switzerland.