Exciting Collaboration: Chiikawa Meets Sanrio Characters Launching on June 13, 2025

Chiikawa x Sanrio Characters: A Magical Collaboration

On June 13, 2025, Sanrio is set to unveil a charming new product series titled "Chiikawa x Sanrio Characters." This collaboration features the popular social media character, Chiikawa, in a delightful assortment of 21 unique items. Available at Sanrio stores nationwide, department store Sanrio corners, and the official Sanrio online shop, this new range is sure to ignite excitement among fans of both brands.

The innovative theme of this collaboration revolves around characters adorning each other's unique fluffy costumes. Picture this: Chiikawa paired with Hello Kitty, Hachiwara with Cinnamoroll, a rabbit with Pompompurin, Momonga with Kuromi, and a secondhand bookstore with My Melody. Each pair showcases an adorable transformation that encapsulates the spirit of both beloved realms.

The collectibles range from plush toys, mascot holders, pouches, tote bags, eco bags, and flat pouches, to exclusive secret items such as mascot charms and hair clips—all designed for daily use. Fans can expect a variety of accessories that make playful additions to their everyday lives.

Limited-Time Purchase Bonus!

As an added treat, customers who purchase at least one item from the "Chiikawa x Sanrio Characters" collection totaling over 3,300 yen (including tax) will receive a mini drawstring bag, available in five random designs, while supplies last.

Please note that this offer is limited to one bag per person and designs cannot be chosen. Once the set number of bags is reached, distribution will cease.

Overview of Products

Let's take a closer look at the adorable lineup:

- Plush Toys (5 items) at 3,696 yen each:

These plushies feature removable hoods, providing a soft, huggable texture that fans will love.

- Mascot Holders (5 items) at 2,497 yen each:

Perfect for adding a touch of fun to your bags!

- Pouches (5 items) at 2,794 yen each:

This versatile design can be used as a purse or pouch, featuring a detachable shoulder strap.

- Secret Flocked Mascot Charms (10 designs) at 990 yen each:

The charming flocked design is a delightful surprise in a random selection.

- Secret Hair Clips (10 designs) at 946 yen each:

These clips also come in a surprise style, perfect for any outfit.

- Tote Bag (2,497 yen):

Spacious enough for A4 documents, crafted from durable canvas.

- Eco Bag (1,496 yen):

This practical polyester bag is stylish and functional, perfect for shopping.

- Flat Pouch Set (1,980 yen):

This set includes two different-sized pouches for all your storing needs.

- Sticker Set (550 yen):

A collection of 32 stickers in various sizes.

Purchase Details

1. Product Series Name: Chiikawa x Sanrio Characters
2. Product Page: Sanrio Official Website
3. Release Date & Purchase Routes:
- Physical Stores: Starting June 13, 2025
Customers may buy a maximum of one of each character's item from June 13 to June 19, 2025.
- Online Store: Opening June 13, 2025, from 10:00 AM
Maximum of two items from each character until June 19, 2025.
- Exclusive Pre-Sale for “Sanrio+” Members: Only those members selected through a pre-drawing conducted prior to the launch day will get access to in-store sales.

For more details on the lottery and membership, visit:
Sanrio+ Info

This new product launch promises to blend the whimsical atmospheres of Chiikawa and Sanrio characters, generating excitement and delight for fans everywhere. Don’t miss the opportunity to secure your favorite pieces!