#USA #Los Angeles #Johnnie Walker #Sabrina Carpenter #Go Go Highball

Johnnie Walker's Star-Studded Weekend

Johnnie Walker, the world's number one Scotch whisky brand, lights up Los Angeles as it celebrates a pivotal moment in the music industry. Taking center stage this weekend, Johnnie Walker's exclusive Go Go Highball cocktail, inspired by Sabrina Carpenter, is the drink of choice for music lovers and award nominees alike.

In an extraordinary display of culture and celebration, the brand teamed up with Sabrina Carpenter, a six-time GRAMMY nominee, to create an unforgettable experience throughout the city. From spectacular cocktail projections to pre- and post-event parties associated with Universal Music Group, this collaboration showcases the confluence of music, creativity, and community.

Go Go Highball - A Cocktail to Remember

The Go Go Highball is not just any drink; it encapsulates the essence of Sabrina’s musical journey. Inspired by her latest album, this cocktail signifies the triumphs of the music world, making it the drink of choice for celebrations.

To kick off the music award ceremonies in style, Johnnie Walker illuminated the Los Angeles skyline with grand animations, turning the evening into a breathtaking spectacle. An exclusive party held at Max and Helen's on Larchmont Boulevard featured glorious decoration inspired by vibrant cherries and floral touches, echoing the playful glamour of the weekend’s festivities.

As an exclusive spirits partner, Johnnie Walker is prominently positioned at some of the weekend’s biggest star-studded events, making the Go Go Highball a staple for artists, nominees, and winners in the music industry. The brand even crafted a stylish Highball clutch adorned with crystals as a keepsake for brand friends, adding a whimsical touch to the high-profile celebrations.

In select bars across Los Angeles, including Melrose Umbrella, Roger Room, and Hotel Figueroa, the Go Go Highball is available for a limited time, making it easier for consumers to join the celebration and toast to the transformative power of music.

A Celebration of Collaborative Spirit

John Williams, Global Whisky Director at Diageo, remarked, “This moment perfectly encapsulates our collaboration with Sabrina, raising a Go Go Highball in celebration of her achievements as an artist against the backdrop of music's grandest weekend.” Working closely with the fresh voice in Johnnie Walker’s narrative, the brand is excited to bring vibrant energy to the whisky experience.

This weekend marks a significant evolution in Johnnie Walker and Sabrina Carpenter's partnership, which originally launched prior to her Short n' Sweet tour in August 2025. By aligning with creative forces such as Sabrina, Johnnie Walker continues to share compelling stories of progress, transforming the future of whisky consumption across iconic music venues and nightlife hotspots in Los Angeles and beyond.

Ultimately, the Go Go Highball isn’t just a cocktail; it’s a tribute to the shared stories and journeys of artists and fans alike, making this music weekend one to remember. Cheers to more collaborations that embody the spirit of progression and celebration!