Kirin's Refreshing New Commercial for Tanrei Green Label
Kirin Brewery Co., Ltd. has recently unveiled the new TV commercial for its refreshing beer, "Tanrei Green Label," which began airing nationwide from July 3rd, 2023. This latest release is part of the ongoing "GREEN JUKEBOX" series that aims to capture the refreshing taste of Tanrei Green Label through stunning visuals and captivating music.
In this 15th installment, the beloved commercial duo, actress
Mikako Tabe and
Motoki Omori, the lead vocalist and guitarist of the hit band
Mrs. GREEN APPLE, reunite for their second collaboration after winning consecutive Record Awards for 2023 and 2024. The commercial takes viewers to the breathtaking landscapes of Hungary, where Tabe enjoys a sip of Tanrei Green Label while soaking up nature’s beauty under a large tree in a lush meadow, all while being serenaded by Omori's soothing acoustic rendition of "Que Sera Sera."
Highlights of the Commercial
The commercial opens as Tabe explores the enigmatic JUKEBOX nestled within a forest, where she presses the “休” (rest) button, instantly filling the air with Omori's gentle voice. His serene acoustic version of the song beautifully complements the tranquil backdrop of the expansive grassland. As Tabe takes a refreshing sip of Tanrei Green Label, her bright smile radiates positivity, capturing the essence of relaxation.
Behind the Scenes of the Shoot
The stunning shoot took place in Hungary, allowing Tabe and Omori to experience the serene beauty of nature. Following their first collaboration in New Zealand, this was their second time working together. The atmosphere was light-hearted during filming, with laughs shared between the two. Omori jokingly mentioned that the long hours of sunlight in Hungary had disrupted his internal clock, prompting Tabe to tease him about his napping habits on the flight over.
Throughout the shoot, Omori often strummed his guitar, enveloping the vast landscape with melodies that encouraged a relaxed vibe. The crew often cheered on Tabe during her scenes, showcasing her talent and charm, which collectively uplifted the morale of everyone involved.
Interview Insights
During a post-filming interview, Tabe expressed her delight in filming a commercial that embodies the essence of Tanrei Green Label in such grandeur. Omori shared that he felt more at ease during this shoot compared to their first collaboration. He was thrilled to sing “Que Sera Sera” amidst such wonderful scenery.
Tabe shared her thoughts on the song, stating her long-standing appreciation for it. Experiencing it during the shoot gave her a much-needed break and encouraged a positive outlook, a sentiment she hopes viewers will resonate with. Omori explained that the acoustic arrangement of the song aimed to create a chill vibe, contrasting with its original upbeat sound—a perfect fit for the theme of relaxation.
The commercial, alongside the behind-the-scenes footage, is sure to captivate audiences. It will also be featured in public transport graphic ads across Shinjuku and Shibuya starting July 7.
Special Campaign
To celebrate the launch of the new commercial, Kirin is hosting a campaign to win exclusive merchandise featuring Mrs. GREEN APPLE’s collaboration logo. Participants can upload purchase receipts of the eligible Tanrei Green Label products to collect応募シール (entry stickers) and enter into a drawing for prizes ranging from coolers to can holders. The campaign runs until August 27, 2025, so grab your Green Label and join in!
Conclusion
Kirin's Tanrei Green Label emphasizes a well-balanced blend of deliciousness and reduced sugar content (70% less), attracting a wide range of customers. With the beautiful landscapes of Hungary as the backdrop and the harmonious collaboration of Tabe and Omori, this new commercial is set to enhance the drink's appeal while promoting a message of relaxation and enjoyment amidst nature.