Nudge Partners with Kirin to Launch YoKIRIN Credit Card
Nudge, a company based in Chiyoda, Tokyo, led by CEO Takashi Okita, has announced an exciting collaboration with Kirin Holdings Corporation. This partnership has resulted in the introduction of the innovative credit card known as "Nudge Card" which debuts on August 6, 2025. This card is notable for empowering anime fans to contribute to the health and well-being of anime creators through Kirin's newly launched web service: YoKIRIN.
The Nudge Card operates on a unique premise where everyday purchases directly support the anime production companies affiliated with YoKIRIN. As consumers use the card, they not only earn standard reward points but can also activate exclusive perks provided by YoKIRIN based on the total spending amassed on the card.
Understanding the Support Mechanism
Designed to support over 150 artists, sports teams, and local governments, Nudge is set to revolutionize how fans can participate in the anime industry. The Nudge Card’s operational model redistributes a portion of transaction fees back to these partnered organizations, hence allowing users to experience a novel method of supporting their favorite creators through day-to-day expenses.
The card presents an array of unique benefits aligned with the user's cumulative spending within the YoKIRIN ecosystem, allowing fans to engage more deeply with the creative process behind their beloved anime.
Exclusive Perks for Cardholders
Cardholders can anticipate distinctive rewards that only the YoKIRIN Card can offer, which include:
- - Secret Design Documents: Insights into "Yokirin Suzu," the official navigator character of YoKIRIN, complete with comments from the production team.
- - Concept Art Revisions: Glimpses into the creative process, showcasing the evolution of key visuals through staff commentary, capturing the struggles and passions of animators.
- - Mini Voice Stories: Short narratives featuring voice actress Yurina Amami, playing the role of Yokirin Suzu.
Additionally, members can receive character-themed card designs, emphasizing both functionality and aesthetics. Options include an original design inspired by the vibrant world of anime, and a uniquely crafted card that features a future office scene led by Yokirin Suzu.
Key Features of the Nudge Card
The Nudge Card stands out in several ways:
- - No Annual Fee: Cardholders will enjoy the service without the burden of yearly costs.
- - Multiple Designs: Users can pick from various designs, including vibrant collections that suit their personal taste.
- - Enhanced Security: The card is designed with a contactless feature and is embedded with strong fraud detection systems.
- - Flexible Payment Options: Users can choose between paying off their balance anytime or opting for a monthly clear payment method.
How to Get Started
Getting a Nudge Card is a straightforward process:
1. Download the Nudge app.
2. Apply for the YoKIRIN Club membership through the app.
3. Choose your desired card design.
4. After approval, start using your card to access exclusive rewards!
Nudge aims to make credit card usage accessible and safe for everyone, ensuring minimal application requirements and offering flexibility in payment methods customized to various lifestyles.
Commitment to the Environment
In producing their cards, Nudge has partnered with TOPPAN Edge Inc., committing to a carbon-neutral manufacturing process in accordance with the international standard ISO 14068-1. This initiative reflects Nudge’s commitment to sustainability, being the first company in the world to meet these standards during card production.
About YoKIRIN
Launched in spring 2024, YoKIRIN is designed to foster a supportive environment for anime creators. For a monthly fee of 2,200 yen (tax included), subscribers can access health-maintaining products and services that benefit animation professionals, while also receiving rare content and behind-the-scenes materials from participating studios.
By enabling fans to support the health and work-life balance of creators, YoKIRIN, in collaboration with Nudge, aims to nurture a thriving community that encourages the creation of new masterpieces in the anime world.
About Nudge Inc.
Founded on February 12, 2020, by Takashi Okita, Nudge strives to redefine the future of financial experiences through its flexible payment systems. As one of the few certified comprehensive credit purchase facilitators in Japan, Nudge’s mission centers on valuing personal engagement and the experiences of individuals using their innovative credit card solutions.
For more information, visit:
Nudge Official Site.