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Guideline Launches Customizable AI Agent Dashboards

In a remarkable stride towards better media analytics, Guideline has unveiled an innovative enhancement to its AI Agent with customizable dashboards. This significant upgrade allows users to morph conversational insights into collaborative workspaces that can be personalized according to team needs. In an increasingly complex and fast-paced advertising environment, this new feature represents a crucial evolution in AI-driven analytics.

Enhanced Collaboration and Insight Accessibility

The customizable dashboards enable analysts to transition seamlessly from querying data to storing insights in a shared workspace. This evolution is supported by Guideline’s extensive database, consisting of over 170 billion dollars in verified annual ad investment data. This database empowers teams to have rapid access to market intelligence, facilitating well-informed decision-making.

"At Guideline, we strive to meet our customers' needs, considering the challenges they face in extracting clear insights from a fragmented media landscape. The newly launched Customizable AI Agent Dashboards provide a robust solution for generating valuable insights, making them organized, shareable, and actionable," commented Vincent Mifsud, CEO of Guideline.

Transforming the Insight Generation Process

As media buying becomes increasingly diversified with numerous platforms and pricing strategies, analysts find themselves investing more time in compiling insights rather than acting upon them. The extension of the AI Agent functionalities beyond isolated conversations allows teams to maintain a continuous and comprehensive view of the market. This transformation enables one-off inquiries to evolve into an expansive intelligence layer, sustained by reliable transactional data.

Key Features of Customizable Dashboards

The AI Agent Dashboards come equipped with various features designed to maximize the user experience:

• - Real-time Insight Organization: Users can pin charts and organize insights dynamically.
• - Customization: Dashboards are fully adjustable, allowing users to modify visual elements, apply filters, and automate the delivery of scheduled reports.
• - Integrated Interaction: Users can interact with the AI agent directly inside their dashboards, enhancing real-time data communication.

James Venn, Senior Product Director at Guideline, highlighted, "This feature is designed to feel like an extension of the user’s thought process—every aspect, from pinning charts to dialoguing with the agent, is aimed at minimizing friction and enhancing clarity. With dashboards that persist beyond single sessions, teams can directly integrate AI-generated insights into their vital workflows. This expedites trends identification for analysts, refines budget modeling for planners, and empowers commercial teams to construct more effective strategies using up-to-date investment data."

Commitment to Smart Decision Making

The introduction of these customizable dashboards underscores Guideline’s commitment to aiding agencies, brands, and publishers in making faster, more intelligent decisions based on real-time spend data. By marrying conversational analysis with adjustable reporting spaces, the AI Agent Dashboards add structure, agility, and collaborative capabilities to contemporary media analysis, effectively reducing manual workload while enhancing both accuracy and teamwork.

About Guideline

Guideline stands as a premier provider of advertising data and planning technology, recognized as the most trusted authority for media investment and intelligence in the industry. Formed through strategic acquisitions, including Standard Media Index, SQAD, and Lumina, Guideline equips marketing, media, and investment professionals with real-time spending data, advanced planning tools, and exceptional customer service tailored to their evolving needs. More information about Guideline can be found on their website at guideline.ai.