#Japan #Tokyo #Morinaga #FamilyMart #Sweet Bun

FamilyMart Unveils a New Winter Favorite: Morinaga-Approved Sweet Pancake Bun

FamilyMart has announced the release of their winter favorite, the "Morinaga-Approved Butter Scented Pancake Bun" on December 16, 2025, across approximately 16,400 stores nationwide. For the fourth consecutive year, this delightful dessert bun has claimed the top spot in sales among sweet steamed buns, excluding other varieties like red bean and sesame-flavored buns.

This scrumptious treat features a dough made with eggs and milk, enveloped around a rich butter-flavored filling and a sauce crafted from Morinaga's famous cake syrup, emulating the taste of hot pancakes. Since its debut in 2021, this collaboration has proven to be a favorite among customers, earning the title of the best-selling item in its category during its launch week in 2024.

The Sweet Pancake Bun boasts a fluffy texture reminiscent of hotcakes, complemented by a unique two-layer structure that combines a slightly salty butter filling with the indulgent sweetness of Morinaga's cake syrup. Consumers can enjoy it as it is, or get creative by adding a piece of FamilyMart's iconic “Famichiki” chicken for an exciting twist.

Product Information

• - Product Name: Morinaga-Approved Butter Scented Pancake Bun
• - Price: 172 yen (185 yen including tax)
• - Release Date: December 16, 2025
• - Availability: Nationwide
• - Content: A sweet steamed bun filled with a butter-flavored filling and Morinaga's cake syrup, mimicking the beloved taste of hot pancakes.
• - Additional Notes: Images are for illustrative purposes only. The displayed price includes an 8% consumption tax as this product falls under the reduced tax rate. Availability may vary by location.

Exclusive Offers for Famipay Members!

For those who are part of the Famipay membership, FamilyMart will provide a special coupon for the "Morinaga-Approved Butter Scented Pancake Bun" offering a 20 yen discount. This coupon will be distributed on December 17, 2025, and can be utilized until December 29, 2025.

• - Promotion Start: December 17, 2025
• - Usage Period: December 17, 2025 - December 29, 2025

Additional Promotions

To further excite customers, there will be a limited-time offer where purchasing any steamed bun will grant customers a 20 yen off coupon for the "Morinaga-Approved Butter Scented Pancake Bun" or any other steamed bun. The promotional period for distributing the discount receipts runs from December 16-29, 2025, with usage stretching from December 16, 2025, to January 5, 2026.

• - Coupon Availability: Printed on the receipt based on the number of buns purchased.
• - Note: Coupons cannot be combined with other sales or offers, and availability may vary by store.
• - Also, FamilyMart reserves the right to change or cancel the campaign without prior notice.

FamilyMart continues to strive to be more than just a convenience store, connecting with customers like family while aiming to be an essential part of everyday life.