#Japan #Tokyo #FamilyMart #Summer Savings #Value Campaign

Celebrate Summer with FamilyMart's 40% Volume-Up Campaign!

FamilyMart, headquartered in Minato, Tokyo, is excited to announce the return of its popular summer campaign, "Get More for the Same Price: The Roughly 40% Increase Operation", beginning on August 5, 2025, across approximately 16,300 stores nationwide. This event is part of their ongoing initiative focused on five key themes, with this summer special embracing the idea of "fun benefits".

This year marks the fifth anniversary of the 40% volume-up campaign, which was launched in celebration of FamilyMart's 40th anniversary in 2021. Each year, this event has drawn significant attention, and customer appreciation continues to grow, making it a staple summer experience. Furthermore, the campaign features a mix of 14 different products available on a rotating weekly basis. Customers can look forward to indulging in a variety of family favorites such as chicken, snacks, ice creams, beverages, and brand new items like "Roast Katsu Curry" and "Famima Napolitan", all while enjoying the same price but with about 40% more content!

The exciting nature of this campaign is brought to life as customers share their experiences on social media with tags like "bought it" or "measured and compared". In 2024, the social media buzz increased by about 40% compared to the previous year’s campaign duration, showcasing that the fun of the experience resonates well with the audience. The aim is not only to provide a sense of value and deliciousness but also to create anticipation about how much each product has actually increased.

Exciting Weekly Product Launches

Week 1 - Starting August 5

• - Family Chiki (Boneless)

Price: 223 yen (tax included: 240 yen)
Description: Chicken's weight will be roughly increased by 40%. The crispy coating combined with juicy chicken flavor is simply irresistible!

• - Spice Aroma Roast Katsu Curry

Price: 555 yen (tax included: 599 yen)
Description: This flavorful curry features a 40% increase in a beautifully balanced spicy sauce combined with roast pork cutlet.

• - Protein-Packed Roast Chicken Pasta Salad

Price: 369 yen (tax included: 398 yen)
Description: This delightful pasta with roast chicken, combined with crisp vegetables, features an overall increase by 40% in all ingredients.

• - Mega Life Guard Drink (700ml)

Price: 150 yen (tax included: 162 yen)
Description: Our long-selling carbonated beverage packs a punch with vitamins and amino acids, all with a 40% increase in volume!

• - Smooth Chocolate Biscuit

Price: 139 yen (tax included: 150 yen)
Description: The biscuit is given a chocolate half coating and features a whopping 40% volume increase.

• - Crispy Thin Rice Crackers (Savory Salt)

Price: 147 yen (tax included: 158 yen)
Description: These light and crispy rice crackers are also increased by 40%!

Week 2 - Starting August 12

• - Eat Milk Farm Ice Cream

Price: 230 yen (tax included: 248 yen)

• - Natto Wrapped Sushi

Price: 389 yen (tax included: 420 yen)

• - Meat Dumplings with Black Vinegar Sauce

Price: 434 yen (tax included: 468 yen)

• - Cheesy Snack

Price: 128 yen (tax included: 138 yen)

Week 3 - Starting August 19

• - Angel’s Cheese Cake

Price: 230 yen (tax included: 248 yen)

• - Mabo Dofu Rice

Price: 462 yen (tax included: 498 yen)

• - Famima Napolitan

Price: 406 yen (tax included: 438 yen)

• - Chocolate Dipped Snack

Price: 147 yen (tax included: 158 yen)

Special Campaign and TV Commercials

To celebrate this campaign, FamilyMart is also hosting a special event where customers can win two adult one-day tickets to Junglia Okinawa and a JTB travel gift worth 100,000 yen. To enter, simply follow FamilyMart on X (@famima_now) and reply to the designated post using the hashtag #ファミマのざっくり増量作戦.

Additionally, from August 5, a new TV commercial featuring actors Goutaro Yoshida and Rikako Yagi will air nationwide. This fun adventure emphasizes the excitement of the 40% volume increases in popular products.

As an extension of this campaign, customers can also visit the official FamilyMart online store for special gift selections that are also 40% increased at the same price, available from August 5 to August 25.

FamilyMart aims to strengthen its community ties and become an indispensable part of its customers' daily lives. Join us in celebrating summer with unbeatable deals!

For more information, please visit the FamilyMart Official Website.