ABC-MART Unveils Winter Classics Collection
ABC-MART is gearing up to launch a winter campaign featuring the classic adidas Originals sneakers -
Handball Spezial and
Stadt - starting from December 11, 2025, in all ABC-MART stores and the official online shop. This campaign is designed to reflect the retro mood that has recently regained popularity, portraying an adult style that quietly complements the winter urban landscape. The visuals feature the young couple, Daisei Kishi and Eri Yamazaki, who are well-regarded in social media circles, as they embody the theme of 'everyday life in the city'. Both sneakers boast a classic and timeless appeal, enhancing the elegance of winter cityscapes.
Four Looks for Winter Styling
The campaign showcases the allure of
Handball Spezial and
Stadt through four stylish looks for both men and women, exemplifying how these classic sneakers can complete winter outfits. For men,
Handball Spezial is presented in a navy tone, exuding retro depth and intelligence. Women can enjoy it in neutral colors, which provide a stylish contrast to winter garments, adding versatility to their wardrobe choices.
Stadt, meanwhile, is styled for men in sophisticated monochrome shades that convey a sense of adult calm. For women, the pink version brings a touch of refined glamour, emphasizing the classic presence of the sneakers. These classic sneakers are uniquely tailored to highlight individual styles in the winter urban setting.
Retro Elegance: The New Staples from adidas Originals
Handball Spezial
This sneaker draws its roots from an iconic 80s indoor sports shoe, celebrated for its retro vibe that harmonizes with current fashion trends. The gum sole coupled with suede material adds depth to winter styling, making it a staple choice.
Stadt
Designed with urban living in mind, Stadt is a minimalist classic model that features elegant suede and a sharp silhouette. It is becoming immensely popular for its ability to elevate winter coat styles with its dignified presence.
Product Details
Product Name: HAND BALL SPEZIAL
- - Colors: (from left) NIGH/SILV/CHAR, WOND/CORE/GUM5, CLEA/BROW/GUM5
- - Sizes: 22.0 cm – 29.0 cm (in 0.5 cm increments), 30.0 cm
- - Price: ¥15,950 (tax included)
Product Name: STADT
- - Colors: (from left) CLOU/DARK/GUM5, DARK/PREL/GUM5, PINK/SILV/GUM5
- - Sizes: 22.0 cm – 29.0 cm (in 0.5 cm increments), 30.0 cm
- - Special Note: PINK/SILV/GUM5 available only in sizes 22.0 cm – 29.0 cm (in 0.5 cm increments)
- - Price: ¥12,100 (tax included)
Meet the Models
Daisei Kishi
Born on April 12, 1997, Daisei Kishi is a 28-year-old from Maebashi City, Gunma Prefecture. In 2022, he established the apparel brand
BADWAY, where he also serves as creative director. He is set to launch a bespoke suit shop,
EAST BESTOKE TAILOR, in Tokyo in 2024. He attracts a considerable following among the younger demographic for both casual wear and custom suits.
Eri Yamazaki
Eri Yamazaki, born on September 13, 2001, in Tokyo, is 24 years old. She began her social media journey at 18, transitioning from short hair and bob salon modeling to becoming a model and influencer. She gained significant attention on Instagram and has even appeared as a guest on the popular show 'What's Wrong with Being Adorable?'. Her activities are not confined to Japan; she is expanding her reach to places like South Korea.
Company Overview
Company Name: ABC-MART, Inc.
CEO: Minoru Noguchi
Location: 1-3-1 Azabudai, Minato-ku, Tokyo 106-0041, Japan, Mori JP Tower 48F
Established: June 6, 1985
Business Activities: Retail of shoes, apparel, and goods; product planning, manufacturing, and sales of footwear.
Customer Inquiry Contact
Phone: 0120-936-610
Hours: 10:00 AM - 5:00 PM (Weekdays: Monday to Thursday)