#USA #Bayport #Andersen Windows #Drew Scott #Jonathan Scott

Andersen Windows Unveils the 'Nice Windows' Ad Campaign

Andersen Windows, one of America's favorite window and door manufacturers, has officially launched its new national ad campaign titled 'Nice Windows.' This campaign is set to air during the NCAA Division I Men's and Women's Basketball Tournaments, which is a prime time for engaging audiences. The campaign features beloved television hosts Drew and Jonathan Scott, who are best known for their role in the hit series Property Brothers.

Celebrating Quality Craftsmanship

The key focus of the 'Nice Windows' campaign is to showcase Andersen's stringent commitment to quality craftsmanship. Drew and Jonathan Scott, recognized advocates for affordable housing, sustainability, and clean energy, align perfectly with Andersen's brand values. Their influence provides a credible platform to communicate the essence of home improvement and quality that Andersen stands for. Their participation highlights a shared commitment between Andersen and the Scott brothers towards enhancing the living standards of homeowners.

As stated by Heather Teskey, the marketing vice president at Andersen Corporation, “Our 'Nice Windows' campaign with the Scott brothers underscores our unwavering commitment to quality craftsmanship and trust, inviting homeowners to 'Trust Your Home to Andersen.'” This resonates deeply with potential customers during the spring renovation surge, as around 60% of homeowners initiate projects this season.

The Campaign Structure

Running from March 20 to April 7, the campaign features a series of ads in diverse formats — including 30-second, 15-second, and 6-second spots. These ads integrate lighthearted, relatable moments involving the Scott brothers, effectively engaging audiences while reinforcing the quality and reliability of Andersen windows and doors. The memorable tagline 'Trust Your Home to Andersen™' is central to the campaign, emphasizing the brand's resolute identity as a reliable resource for homeowners.

Industry Recognition

Andersen’s notable reputation has been further solidified through its recognition as one of Newsweek's Most Trusted Companies in 2024. This accolade accurately reflects the sentiments of homeowners, contractors, architects, and builders, as Andersen ranked as the top trusted brand for windows and doors in a recent survey. Such recognitions not only validate the brand's dedication to quality products but also reinforce its mission of delivering exceptional service.

About Andersen Corporation

Founded in 1903, Andersen Corporation operates under the principle of teamwork to fulfill promises to customers. With more than 13,000 employees, the company is dedicated to imagining new possibilities and acting with integrity. Their extensive range of products is designed to enhance the way people live, delivering unparalleled performance for both comfort and security.

Headquartered in Bayport, Minnesota, Andersen manufactures and markets its renowned window and door products under various brands, such as Andersen®, Renewal by Andersen®, EMCO®, and MQ™. The company continues to solidify its industry leadership with manufacturing sites across North America and Europe, aiming to align with sustainable practices evidenced by its 2024 ENERGY STAR® Partner of the Year award.

Overall, the 'Nice Windows' campaign by Andersen promises to be a significant contributor to the brand's ongoing legacy of excellence, reassuring homeowners that they can indeed Trust Their Home to Andersen.