Redefining Luxury Villa Ownership
ISOLA Resort Japan has announced the launch of a groundbreaking luxury resort brand,
ISOLA OWNER'S CLUB, which aims to redefine ownership for the affluent class. The club's inaugural property,
NASU EDITION.1, will be available for sale in the fall of 2025. The project is set against the stunning backdrop of the Nasu Highlands, blending rich nature with architectural design and modern interiors.
A New Ownership Experience
Rather than merely providing a vacation home, ISOLA OWNER'S CLUB offers a shared ownership model encapsulating a community experience where members can enjoy a rare opportunity to share in a luxurious lifestyle. The
NASU EDITION.1 property emphasizes an architectural harmony with nature, incorporating modern design features that enhance the living experience, all while ensuring the preservation of asset value under the management of ISOLA Resort Japan.
One of the standout benefits of this new model is the optimization of management costs through collaborative ownership, significantly reducing maintenance expenses. The shared ownership format enables owners to concentrate on enjoying their homes while leaving professional maintenance to the experts, eliminating the hassle often associated with traditional villa ownership.
Innovative Features and Future Expansion
Beginning in the fall of 2027, the property will also offer a system for renting it out when not in use, further enhancing potential returns on investment. This strategic move will maintain and increase asset value as the occupancy rate rises.
Moreover, ISOLA OWNER’S CLUB has plans for mutual utilization among properties, allowing members to seamlessly experience a variety of locations similar to owning multiple vacation homes. Over time, the brand intends to expand in resort areas surrounding the Kanto region, making access to leisure and relaxation even more convenient.
The Perfect Location: Nasu Highlands
The selection of Nasu as the club’s first property is intentional. Known for its breathtaking natural beauty, warm springs, and diverse cultural resources, Nasu is only about a 70-minute Shinkansen ride from Tokyo, which makes it exceptionally accessible. The area where
NASU EDITION.1 is located is distinguished by its tranquility, with fewer buildings and a serene atmosphere, ensuring privacy and an enhanced retreat value.
In today’s busy world, the option to escape to a peaceful location surrounded by nature while savoring moments with loved ones is a considerable draw, making this property a unique offering in the market.
Unique Design and Community Value
Location and Architectural Vision
- - The property boasts a warm modern design that resonates with the beauty of the Nasu Highlands.
- - Thoughtfully crafted spaces that balance privacy with community engagement.
Interior and Outdoor Space
- - High-end furniture paired with local materials create a refined interior.
- - Designed for shared ownership, promoting a stay style that ensures privacy.
- - Outdoor areas capitalize on the changing seasons, offering year-round enjoyment.
- - Large dog-friendly designs make it an attractive option for pet owners.
Innovative Ownership Model
- - Owners will acquire rights to the land and building, allowing for potential resale after a few years.
- - Cost-efficient management through collective ownership significantly lowers maintenance fees.
- - A value preservation system ensures long-term asset appreciation through brand-sponsored management.
- - Future developments will simplify renting options, allowing for profitable leasing during off-peak times.
Community Engagement and Lifestyle Enhancement
Owners of
NASU EDITION.1 automatically gain membership in ISOLA OWNER’S CLUB, which offers exclusive access to:
- - Private events and social gatherings.
- - Opportunities to participate in brand governance.
- - First dibs on new properties launching in the future.
Aiming to blend asset ownership with experiential living, ISOLA OWNER'S CLUB seeks to craft a new cultural narrative tied to luxury villas, defined by the synergy of assets, experiences, and community.
Future Sales and Developments
Sales Launch: Scheduled for October 2025.
Location: Tochigi Prefecture, Nasu Town (details disclosed during consultation)
Sales Method: Shared ownership real estate (details available upon request)
Expanding from
NASU EDITION.1, ISOLA OWNER’S CLUB will introduce a range of options within the Nasu and Nikko areas, intending to establish a luxurious resort ecosystem that reshapes contemporary living.
For inquiries about this project, please reach out to:
ISOLA Resort Japan, Sales and Marketing Department
Email:
[email protected]
Phone: 050-3528-5744
Learn more and request information here:
NASU EDITION.1 | Nasu's Shared Villa.