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Matsukiyo Launches Premium Hiru-Menaido Cream

Matsukiyo Cocokara Company, known for its extensive drugstore network across Japan and selected areas in Asia, proudly announces the launch of the latest product in the popular Hiru-Menaido series: the Matsukiyo Dry Skin Treatment Hiru-Menaido Premium Cream. Starting October 11, 2023, this innovative cream will be available in Matsumoto Kiyoshi and Cocokara Fine Group stores nationwide, alongside the company’s online store (excluding some locations).

What Makes the Hiru-Menaido Premium Cream Special?

The Hiru-Menaido series has gained immense popularity, selling over 2.63 million units by July 2023, thanks to its effective moisturizing properties derived from the heparinoid compound. Consumers have frequently expressed the need for products with enhanced moisturizing effects—particularly for maintaining hydration across the body. In response, Matsukiyo has developed a premium line that addresses these demands.

Enhanced Ingredients for Maximum Hydration

The Premium Cream combines the potent heparinoid with newly added human-type ceramide, supporting moisture retention and skin barrier functions. This powerful combination not only prolongs the skin's natural hydration but also bolsters resilience against external irritants, making it one of the best formulations in the series to date. Additionally, users will appreciate the light, water-based texture that promises to be non-greasy and easy to apply.

With the premium line, consumers can tailor their skincare regimes to match specific areas and concerns, all while continuing to enjoy the effective results of the original Hiru-Menaido products. The new cream’s rich formula includes panthenol for skin repair, tocopherol acetate to promote circulation, and glycyrrhizinic acid for its anti-inflammatory properties, ensuring a gentle yet effective treatment for sensitive areas (except for the eyes).

Product Details

• - Product Name: Matsukiyo Dry Skin Treatment Hiru-Menaido Premium Cream
• - Active Ingredients: Heparinoid, Human-type ceramide, Panthenol, Tocopherol acetate, Glycyrrhizinic acid
• - Benefits: Hydrates and restores dry, damaged skin while providing relief from symptoms like chapped hands and rough patches on elbows, knees, and heels.
• - Suitable For: The entire body (excluding the eye area) with a lightweight, non-greasy application.
• - Price: ¥2,197 (tax included) for a 50g tube.
• - Classification: Second-class pharmaceutical.

Continuing the Tradition of Effective Skincare

Matsukiyo Cocokara Company continues to innovate and meet consumer needs with its Hiru-Menaido series. Other products include the Hiru-Menaido oily cream and several lotion options for enhanced care. Consumers can find many forms tailored to their unique skincare needs, ensuring that optimal hydration and skin health can be easily maintained.

Stay tuned for more updates on the Hiru-Menaido premium line and explore the effective skincare solutions it has to offer. For further information or inquiries, customers may contact Matsukiyo Cocokara’s customer service at 0120-845-533, available daily from 9:00 AM to 10:00 PM.

Whether you're dealing with dry skin or looking to enhance your skincare routine, the Matsukiyo Hiru-Menaido premium range is equipped to support your needs beautifully. Discover the revitalizing effects today!