#Japan #Tokyo #FTG Company #ANATAE #OSAKA Yakiniku

A New Era of Culinary Gift Experiences

In an exciting development for food enthusiasts, ANATAE, a marketplace for experience gifts, has officially partnered with FTG Company to launch a series of unique culinary experiences. This collaboration marks a pivotal moment for both companies as they aim to create unforgettable moments through taste and entertainment.

The Unique Fusion of Culinary Arts and Gift Culture

FTG Company’s Mission

Founded in 2010, FTG Company has made a name for itself by providing “memorable dining experiences.” With over 120 locations across Japan and abroad, their flagship brand, OSAKA Yakiniku and Hormone Futago, boasts around 100 popular restaurants. Known for its signature dish, “The Exquisite Black Wagyu Kalbi,” the restaurant incorporates visual flair alongside engaging cooking performances, creating a lively dining atmosphere that encourages connections among guests.

ANATAE, launched in January 2024, seeks to enhance the culture of gifting experiences—from dining and lodging to wellness activities. The partnership with FTG Company embodies a shared vision: to elevate the act of giving by offering new dimensions of experiences that foster cherished memories.

Three New Values Brought by the Collaboration

1. Locally Sourced Experience Gifts: With a portfolio that includes 71 locations of OSAKA Yakiniku and Hormone Futago and a variety of other FTG brands, anatae has expanded the options available for dining experience gifts within local communities. Rather than the traditional gift option that relies solely on product delivery, anatae focuses on experiences that allow recipients to engage with their local dining culture.

2. Exclusive Offers and Flexible Gift Options: At OSAKA Yakiniku and Hormone Futago, customers can choose from two curated courses and a flexible à la carte ticket. The “Premium Course” includes 15 specially selected dishes for pairs at a guaranteed best price, while the “Satisfaction Course” allows guests to enjoy a diverse array of 14 dishes. The option to gift tickets worth 5,000 or 10,000 yen enhances flexibility, enabling givers to cater the gift to the recipient’s preferences.

3. From Consumption of Goods to Experiences with Meaning: The emphasis on memorable experiences encourages recipients to reflect on their time spent enjoying the meal, including interactions with staff and fellow diners. This notion transforms meals into meaningful life moments—“Remember the time we had Yakiniku at Futago? It was amazing!”

Highlights of the Featured Brands

OSAKA Yakiniku and Hormone Futago (71 locations nationwide)

The slogan “A Yakiniku Restaurant You Will Never Forget” captures the essence of this brand. The dramatic presentation of their “Exquisite Black Wagyu Kalbi” and dynamic cooking performances elevate dining into a form of entertainment. The typically friendly atmosphere encourages spontaneous conversations, making the experience even more enjoyable.

• - Gift Options: Anatae offers a la carte tickets valid across all 71 locations and exclusive courses at competitive prices, promoting a unique culinary gift experience that reflects both fun and quality.

Niku-tei Futago iki (Shinjuku, Hongo 3-chome)

As a premium Yakiniku establishment focusing on Kurokaba beef, this brand stands out with its unique menu items like the rare “Otoro Sushi”. The counter seating design allows patrons to closely observe the preparation of their meals.

• - Gift Options: Customers can indulge in “Breath Course” with superb dishes averaging 26,000 yen for two, or the “Vitality Course”, a complete beef experience for 32,500 yen for pairs.

Niku-kappo Futago (Kita-Shinchi)

This establishment marries traditional Japanese cooking techniques with beef dishes. Located in the prestigious Kita-Shinchi area, they feature exceptional Kumamoto beef in a sophisticated yet intimate environment.

• - Gift Options: The “Omakase Course” (13,200 yen) and a more approachable Lunch Course (6,900 yen) allow guests to enjoy the exquisite taste of premium beef.

GREEN BROTHERS (Ebisu, Azabu Juban, Otemachi, Aoyama 1-chome)

Known for offering healthy dining options focusing on salads, each branch blends casual dining with aesthetic presentations, catering perfectly to health-conscious diners.

• - Gift Options: Available à la carte tickets for solo diners (2,000 yen) and pairs (4,000 yen) provide convenience without the need for reservations.

About anatae

anatae serves as a vibrant marketplace for experience gifts, promoting the culture of gifting special moments to friends, family, and loved ones across various categories, from restaurants and accommodations to wellness and entertainment. Givers can choose digital gifts or physical gift boxes with personalized designs, allowing the gift recipient to adapt their experience according to personal preferences.

Message from the Leaders

FTG Company President, Makoto Morikawa

“Through our partnership with anatae, we’re thrilled to express our company philosophy of creating unforgettable experiences as gifts. Our diverse brands enable us to enhance people’s special moments remarkably.”

ANATAE President, Erikata Horita

“Our collaboration with FTG Company aligns perfectly with our vision of enabling the sharing of experiences as gifts. By merging the entertainment of Yakiniku with the excellence of fine dining and healthy options, we have opened up new possibilities for experience gifting.”

In conclusion, the collaboration between anatae and FTG Company promises to revolutionize not just dining, but the broader culture of gift-giving, enhancing connections through shared, life-enriching experiences.