#Japan #Tokyo #Apaman Shop #New CM #dance trend

Apaman Shop's New Commercial Triumphs

The real estate agency, APAMAN Co., headquartered in Chuo-ku, Tokyo, recently celebrated a monumental achievement with its new TV commercial series that aired on November 20, 2025. The series has reached an astounding 40 million views on YouTube as of January 6, 2026, showcasing its rapid ascent in popularity over the holiday season.

This remarkable milestone follows an impressive increase of 10 million views in just ten days after crossing the 30 million mark on December 26, 2025. During the holidays, when families and friends gather, viewers found themselves repeatedly drawn to the commercial, featuring a dance that many are eager to imitate, along with stunning visual beauty.

The Factors Behind the 40 Million Views

Several key elements contributed to this phenomenal achievement:

1. Increased Interest in Home Searches:
The commercial was launched just in time for New Year’s, coinciding with a seasonal peak in the housing search market. The messaging surrounding “a new life begins” resonated well with many potential users preparing for moves and new beginnings in the upcoming spring.

2. Cross-Generational Appeal:
The choreography by the Powerpuff Boys captivated audiences beyond just the younger demographic. Its joyful and relatable content made it enjoyable for all ages, creating more opportunities for family viewership during gatherings.

3. Brand Trust and Recognition:
Boasting the title of “No. 1” in both store and contract numbers in the rental housing intermediary market elevates the brand’s trust. The overwhelming number of views further validates the brand’s credibility, solidifying its dominant position as the busy spring moving season approaches.

The Theme of the Commercial: Moments of New Beginnings

The theme of the new TV commercial centers around the moments when doors open, signifying the start of new lives. Featuring rising stars Tao Tsuchiya and Honoka Tsuchiya, the commercials showcase real people—students and working professionals—who joyfully dance each time a door opens. This concept visually represents how the assurance and anticipation of new living arrangements provided by Apaman Shop uplift people's spirits.

The narrative encapsulates a vibrant world where various life scenes seamlessly connect, promoting a naturally uplifting and positive outlook for viewers.

Commercial Release Details

• - Commercial Titles: “No.1 Store and Contract Numbers” and “Let’s Move to Your Ideal Home”
• - Launch Date: November 20, 2025
• - Broadcast Region: Nationwide
• - Talent: Tao Tsuchiya, Honoka Tsuchiya
• - Music Production: Ryo Matsui (the brilliant green)
• - Choreography: Powerpuff Boys
• - Visual Technology: NeRF (Neural Radiance Fields)

The commercials are currently available to view on YouTube, further expanding their reach and impact.

About APAMAN Co.

APAMAN Co. is a subsidiary of EL CAMINO REAL Co., located in Chiyoda-ku, Tokyo. It has established itself as one of Japan's largest rental franchise firms with a significant number of affiliated店舗, offering excellent rental mediation services. For more information, visit APAMAN's Corporate Website.