Redefining Luxury in the Intelligent Era: AITO Unveils at IAA MOBILITY 2025

AITO Unveils Its Global Lineup at IAA MOBILITY 2025

AITO, the premium electric vehicle brand under SERES Group, is poised to make a significant debut at IAA MOBILITY 2025 in Munich by showcasing its competitive global product offerings. The world premiere of the brand's newly introduced Middle Eastern variants of the AITO 9, AITO 7, and AITO 5 models hopes to set a new standard for luxury in the era of intelligent vehicles. Displayed in a revamped premium booth, these models reflect AITO's dedication to pushing the boundaries of new energy intelligent vehicles, offering an unparalleled experience in smart mobility.

The active participation of AITO at the auto show mirrors its philosophy that "intelligence redefines luxury", unveiling the latest technological innovations and a strategic global vision. Leon He, President of SERES AUTO, emphasized, "AITO is committed to becoming a global brand." He noted that the company is currently introducing a truly globalized product range at IAA MOBILITY 2025, marking a strategic milestone in its journey toward globalization.

Founded in December 2021, AITO has already exceeded 770,000 units sold across its four models in China by the end of August this year, with the AITO 9 flagship SUV leading the charge. Launched at the end of 2023, it has sold over 230,000 units and has been designated as a champion in the luxury car segment priced at 500,000 yen for 17 consecutive months in China.

The global variants of AITO vehicles are set to make their debut in the Middle East, tailored to meet the diverse mobility needs of discerning local customers. Features specific to this region include a smart cockpit with multilingual interaction (Chinese, English, Arabic) and integration with local digital ecosystems. Enhanced hardware performance addresses the unique environmental conditions of the Middle East, as these models have undergone rigorous testing in extreme situations, such as desert climates, to ensure suitability for local driving conditions.

All three new models have successfully attained certification for entry into the UAE market and are poised for an upcoming launch. AITO is also finalizing verification tests for its intelligent driver assistance features overseas, aiming to deliver an exceptional and safe smart mobility experience to users across the Middle East. The driver assistance technology has already received widespread acclaim in the Chinese market, achieving a remarkable total driving range of 3.45 billion kilometers for AITO's intelligent driving assistance users by the end of August 2025, serving 621,000 users.

In line with its global strategic plan, AITO is establishing a subsidiary in the United Arab Emirates to gradually launch its complete model lineup, facilitating a customized local service ecosystem for closer customer interactions. AITO plans to utilize a central warehouse in Dubai and develop a localized supply chain, ensuring impressive order deliveries within a week and immediate post-sale support with spare parts, solidifying user engagement.

Furthermore, AITO will showcase several of its key technologies at IAA MOBILITY 2025, including the international debut of the 5th generation SERES Super Range-Extender System. This system, built on the "Saiyi C2E range extender integration construction" and the "RoboREX intelligent control technology," offers high performance and efficiency in a compact, lightweight design operating silently.

The AITO MF platform is distinguished as the first and currently only platform capable of accommodating three modes of new energy functionality: extended range, fully electric, and ultra-hybrid. Experience AITO’s vision of "new luxury" in smart mobility at Booth D40 in Hall B3 at the Munich exhibition from September 8 to 12, 2025.