Jumex Hard® Nectar Launches Nationwide at Walmart, Expanding Flavored Beverage Market Across the U.S.

Jumex Hard® Nectar Takes the U.S. by Storm with Walmart Launch

In an exciting development for beverage enthusiasts, Jumex Hard® Nectar has made its much-anticipated nationwide debut in Walmart stores. After a successful rollout across six Southwestern states, this innovative hard nectar has quickly climbed to the top of the Flavored Malt Beverage (FMB) category, attracting consumers with its unique fruit blends and eye-catching packaging.

Grupo Jumex®, in collaboration with AriZona® Beverages, is behind this venture, having successfully established Jumex Hard as the go-to hard nectar brand in the market. Notably, the product recently snagged the number one position in Texas multi-outlet sales, underscoring the momentum of this rapidly growing category. The nationwide rollout features an exciting variety pack that includes Guava, Mango, Pineapple-Coconut, and Strawberry flavors, crafted with real fruit essence and a refreshing 5% alcohol by volume (ABV) kick.

A New Can Format to Meet Consumer Demand

In response to escalated consumer interest, Jumex Hard has launched a new 22 oz. size can for its popular Strawberry and Pineapple-Coconut flavors. Initially available in select markets like Arizona and California, this bigger can format addresses overwhelming consumer enthusiasm, providing them with even more of the bold, refreshing taste they cherish. Salvi Folch, CEO of Grupo Jumex, emphasized that the introduction of the Big Can size aligns with the company's commitment to innovation, driven by consumer feedback.

Expanding the Market Presence

Abid Rizvi, CEO of AriZona Beverages, expressed his excitement over Jumex Hard's expansion into new markets, stating that the response has been overwhelmingly positive. The beverage landscape continues to shift as consumers increasingly seek out unique, authentic options that stand out on the shelf. With its vivid blue cans and vibrant fruity blends, Jumex Hard is poised to capture the attention of beverage lovers nationwide.

As the campaign tagline suggests, consumers are invited to "Sip The Unexpected™", a call to action that resonates with those looking for something refreshingly different in their beverages.

A Legacy of Quality Behind the Brand

Grupo Jumex, with over 60 years of experience in the beverage industry, has maintained a reputable standing, producing and distributing a wide range of high-quality fruit-based beverages across the globe. For those unfamiliar, Jumex products are available not just in the U.S. but in many other countries, further solidifying its international presence.

As they continue to grow, consumers can expect Jumex Hard to lead the way in the hard nectar segment with its commitment to quality and innovation. With innovative flavor profiles and striking packaging, it comes as no surprise that the brand has garnered such a strong fan base. For further details, visit Jumex Hard's official website to stay updated on availability and market expansions.

For more historical context, AriZona Beverages began its journey in 1992 in Brooklyn, N.Y., and has since emerged as a family-owned leader in the beverage space, known for its high-quality products and extremely affordable pricing. This collaboration with Grupo Jumex adds to their eclectic portfolio, ensuring they remain at the forefront of beverage trends while delivering on customer expectations.

As Jumex Hard embarks on this nationwide journey, it's clear that the beverage scene is set to enjoy a refreshing twist with every sip of Jumex Hard Nectar.