Introducing FAY by JAM: A New Designer Vintage Clothing Brand in Harajuku
A New Chapter in Vintage Fashion with FAY by JAM
On June 13, 2025, JAM TRADING unveiled its latest venture, FAY by JAM, a brand that aims to make the allure of designer vintage clothing accessible to everyone. Situated within the flagship 古着屋JAM store in Harajuku, this new brand not only promises to offer a unique shopping experience but also highlights the sophistication and individuality that vintage fashion can provide.
The Philosophy Behind FAY by JAM
The concept of FAY by JAM revolves around the idea of bringing admiration closer to everyday life. The brand carefully curates an outstanding selection of designer vintage pieces that embody both elegance and personal style. The name
Topics Consumer Products & Retail）
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