#USA #Berlin #e-bikes #Cycling #ENGWE

ENGWE's New Campaign Ignites Global Cycling Connections

In a bold move to redefine how brands engage with their community, ENGWE, a leading manufacturer in the electric bike industry, launched its new campaign titled "Explore a New Way" in September 2025. This initiative is not only a marketing effort but a celebration of cycling culture that connects enthusiasts globally.

The Journey Begins
Five lucky cyclists were chosen through a draw to embark on an all-expenses-paid journey to China, where they had the opportunity to connect directly with the ENGWE team. This unique experience enabled them to immerse themselves in the brand's innovative spirit, learning about the technology and spirit driving ENGWE's remarkable bicycles.

In addition to the five winners, the team invited two influencers to join the adventure, amplifying the reach of the campaign through their platforms. These influencers shared their insights and experiences with their audiences, providing a fresh perspective on the journey.

A Hands-On Experience
Throughout the campaign, participants engaged in a series of activities aimed at providing an in-depth understanding of ENGWE's vision. They interacted with engineers and designers and participated in workshops at the company’s headquarters and R&D center. Detailed insights into design philosophy, product testing, and quality control were offered, particularly focused on models like the Engine Pro 3.0 Boost. One delighted participant remarked on the impressive lab setup, emphasizing the thrill of witnessing product testing firsthand.

Participants also had the rare opportunity to assemble electric bicycles together with ENGWE's product team, testing them in real urban environments. Through this engagement, they provided invaluable feedback regarding after-sales services, while ENGWE shared plans for future enhancements in their offerings. As the first group of global cycling enthusiasts to experience this direct interaction with the brand, they received an exclusive preview of upcoming ENGWE models and shared innovative ideas with the R&D team.

Cultural Highlights of Shenzhen and Hong Kong
The adventure was not solely about cycling; it also showcased the technological and cultural richness of cities like Shenzhen and Hong Kong. Participants enjoyed a spectrum of experiences, including drone food deliveries and whimsical encounters with giant pandas, epitomizing the innovative and creative spirit that these dynamic cities foster.

Framing ENGWE's Vision
"Explore a New Way" encapsulates ENGWE's ethos and commitment to innovation and adventure. This campaign encouraged participants to imagine new possibilities together, forging stronger connections through shared experiences and journeys. A spokesperson from ENGWE highlighted the significance of this initiative not only for the brand but for the entire electric bike industry, noting that this is the first time a manufacturer has invited global users to visit its headquarters and partake in such an immersive tour.

The ultimate aim of the campaign is to explore new avenues for connection with bicycle enthusiasts, turning them into co-creators of the ENGWE experience and building greater trust through authentic, in-person interactions.

Expansions and Community Engagement
In the past year, ENGWE has expanded its global presence by establishing new warehouses, after-sales service centers, and 15 flagship retail stores across Europe. The brand has also enhanced multilingual customer support and introduced on-site repair services to smooth the user experience significantly. Furthermore, ENGWE is strengthening local community ties through initiatives like Italy's Night White Sports Festival, which promotes sustainable mobility and a vibrant cycling culture worldwide. This evolution demonstrates ENGWE's transition from a traditional manufacturer to a trusted cycling partner.

For more insights and updates regarding this campaign, alongside the latest products and community initiatives from ENGWE, visit their official website and stay connected through their social media channels.
Watch the ENGWE Winners' China Adventure!