Bocce's and NFL Players Association Launch Exciting New Dog Treats for Football Season

Bocce's and NFL Players Association Team Up Again!



As football season kicks off, Bocce's Bakery and the NFL Players Association (NFLPA) have launched an exciting collection of limited-edition dog treats, celebrating the bond between fans and their furry companions. This collaboration not only brings unique flavors inspired by top NFL players but also supports local animal rescues across the United States.

A Second Season of Unique Flavors


The new treat collection, inspired by some of the league's most recognized athletes and their beloved pets, includes five delightful flavors, which were officially launched on August 25.

1. Caleb Williams' Hot Dog Bites for his dog, Supa - a bacon flavor treat.
2. Jake Elliott's Cheesesteak for his pups, Willy and Roxy – featuring beef and cheese flavor.
3. Jahmyr Gibbs' Chili Dogs for his pups, Baby, Makoi, and Bane – a delicious chicken flavor.
4. Rashid Shaheed's Burgers for his pup, Shadow, with a beef cheese flavor.
5. Fantasy Football Fuel - a cheese-flavored treat that pays homage to the league's biggest names.

Each package sold directly contributes to selected non-profits, chosen by the athletes, which work tirelessly to provide care and adoption services for dogs in need. These organizations include distinguished rescues such as PAWS Chicago, Detroit Dog Rescue, and many others aimed at giving pets second chances.

A Commitment to Quality


Bocce's Bakery prides itself on using limited, high-quality ingredients, with all treats baked lovingly in the USA. This commitment to transparency ensures pet owners can trust that their furry friend’s snacks are nourishing without any artificial preservatives or wheat.

Wendy Wen, the CEO of Bocce's, expressed her excitement about the partnership, saying, "Celebrating the irreplaceable bond between people and their dogs is important to us, and this collaboration allows us to highlight that. We are thrilled to work with the NFLPA to bring healthy game-day treats to our customers, while also giving back to local rescues."

On the other hand, Kasidee Karsten, AVP of Integrated Marketing at NFL Players Inc., mentioned, "Continuing this partnership allows us to create innovative ways for fans to connect with the players. The love that players have for their pets offers fans a fun, authentic glimpse into their lives outside of football."

Where to Purchase


These limited-edition dog treats retail for $10 and are available at various retailers, including Chewy, Petco, Amazon, and through Bocce's own website at boccesbakery.com. With football season underway, expect demand for these unique flavors to be high, so grab them while supplies last!

Bocce's Bakery: A Love Story for Pets


Founded in 2010 with a clear mission that dogs deserve better quality food, Bocce's Bakery has evolved into a beloved brand among pet owners across the country. Initially founded in a small kitchen, the brand's journey has led it to be featured in numerous independent pet stores and retail giants like Target and Shake Shack.

The Role of NFL Players Inc.


NFL Players Inc. manages marketing and licensing, connecting brands to the powerful influence of NFL players. Founded in 1994, it supports over 2,000 active players, ensuring their voices remain central to the world of football while driving growth through strategic partnerships and collaborations.

For more information about Bocce's Bakery and its new treat collection in collaboration with the NFLPA, visit their official websites, and don’t miss out on these whimsical, yet meaningful treats for your four-legged family members this football season!

Topics Consumer Products & Retail)

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