#London #United Kingdom #Kipling #G.rilla Girlz #London Event

Kipling Hosts Exclusive London Event to Celebrate Iconic Collections

In February 2025, the vibrant city of London became the center of attention as Kipling organized an exclusive event to unveil its much-anticipated G.rilla Girlz collection while also celebrate its beloved designs. This event, held on February 27 at the trendy Village Underground in Shoreditch, marked a significant milestone, being Kipling’s first major gathering in the UK, setting the stage for exciting new ventures for the brand in this market.

Creating a Memorable Experience

The event was the centerpiece of a comprehensive 360-degree marketing strategy aimed at engaging various audience segments, including top influencers, content creators, industry leaders, and journalists. The carefully chosen venue encapsulated the bold and playful spirit of the Kipling brand. Guests were greeted by a striking decor featuring an eclectic mix of plush textures, metallic finishes, and dynamic lighting, creating an atmosphere that paid homage to Kipling’s iconic ape mascot.

Following the event, Kipling launched a robust two-week out-of-home campaign that targeted significant locations across London, Belgium, and Spain. A highlight of this campaign was a giant inflatable figure of Kipling's signature monkey, proudly displayed at King's Cross Station on February 25. To enhance engagement, Kipling invited fans to join this memorable installation, offering a select few lucky individuals an exclusive invitation to the main event.

Amplifying the Kipling Lifestyle

In conjunction with the launch, a social media campaign was kicked off to showcase how Kipling bags enhance everyday moments, amplified by the involvement of leading influencers and creatives. The G.rilla Girlz collection was designed with versatility in mind, appealing to a diverse range of women and their distinctive styles, affirming that Kipling bags are perfect companions for every lifestyle. The brand's playful ape motif underscored its core values of creativity, playfulness, and self-expression.

Prominent retail partners like Inno in Belgium, El Corte Inglés in Spain, and Galleria in Germany also featured in-store displays, employing fluffy installations that brought the campaign to life in an engaging and tactile manner.

About the G.rilla Girlz Collection

The new G.rilla Girlz collection is a refreshing and open-minded line crafted for the now. Emphasizing that it’s not just about luggage but a complete lifestyle choice, the collection reinterprets classic Kipling models in bold hues and smooth, recycled satin, designed for trendsetters daring enough to make a statement—true to the Kipling ethos.

About Kipling

Founded in 1987, Kipling is a global lifestyle brand renowned for its seamless blend of thoughtful design and effortless style. The brand aims to empower individuals to express themselves boldly and authentically through products that beautifully merge functionality, quality, and creativity. As Kipling continues to expand its horizons, it stands committed to inspiring people to embrace their unique identities with playful and inventive-spirited designs.

This event not only marked the launch of a new product line but also reaffirmed Kipling’s place in the fashion landscape, highlighting the brand’s dedication to innovation while celebrating its rich heritage.