#Romania #Bucharest #Smart TVs #METZ

METZ Expands into Romania with Innovative Smart TV Lineup

The competitive landscape of the television market in Europe just got more exciting with the entry of METZ, a prestigious German brand that has been synonymous with quality and innovation in home appliances for nearly nine decades. As of March 19, 2025, METZ has officially launched its comprehensive range of smart TVs in Romania, showing its dedication to meeting the changing needs of modern consumers.

Founded in 1938, METZ has built a solid reputation for delivering high-quality products that excel in both technology and user experience. With more than 87 years of experience in the industry, the company has successfully navigated the transitions within the consumer electronics sector. In 2018, it established the METZ Blue brand, specifically targeting the preferences of younger generations by offering a diverse array of home appliances, including air conditioners, refrigerators, and now, televisions.

METZ’s latest offering in Romania features a robust selection of smart TVs that utilize state-of-the-art technologies, such as OLED, Mini LED, QLED, and standard LED options. This variety allows consumers to choose a television that best fits their needs and lifestyle. Each series is designed with specific functionalities and aesthetic qualities in mind, catering to different market segments.

Series Breakdown

The Onda series stands out as a luxury option, incorporating a built-in soundbar and a 2.1.2 Atmos sound system, providing an immersive audio experience that complements its stunning visuals. For those who are passionate about vibrant visuals, the QLED+ series boasts exclusive QLED technology, enhancing brightness and color accuracy to capture every detail on screen.

For consumers seeking a blend of style and functionality, the Lifestyle series introduces innovative options like portable TVs for entertainment on the go and the Frame+ TV, which adds an artistic touch to any living space. The Eye Care series is particularly noteworthy, as it features technologies designed to reduce blue light exposure and minimize flickering, ensuring a comfortable viewing experience even after extended periods.

Marian Bucur, METZ's Sales Director for Romania, commented on the entry into the Romanian market, stating, "The TV market in Romania is well-developed and competitive. We are confident that our commitment to superior quality and outstanding performance will meet the high standards of European consumers." This confidence underlines METZ’s strategy of maintaining high manufacturing standards while adapting to local market needs.

With successful business operations across over 24 European countries, METZ is on a growth trajectory aiming to expand its footprint further across the continent. This strategic move not only strengthens METZ's brand presence but also aligns with its vision to be recognized as a leading and dynamic player in Europe’s evolving consumer electronics market.

For more information about METZ and its product offerings, visit their official website. Experience the innovatively designed METZ TVs today by following this link.