Wheels Up Welcomes PGA Star Ben Griffin as New Brand Ambassador

In a significant step towards enhancing its brand, Wheels Up Experience Inc. (NYSE: UP) has announced the addition of prominent golfer Ben Griffin as a brand ambassador. Wheeling into the future, this partnership not only solidifies the brand's commitment to the sporting community but also aligns perfectly with the ever-demanding lifestyles of modern athletes.

Who is Ben Griffin?

Ben Griffin, a rising star in professional golf, is not just a name; he is a symbol of excellence in the competitive arena of sports. After earning his first PGA Tour card in 2023, Griffin quickly established himself as a formidable player, tallying three wins and placing in the top 25 of 17 tournaments in 2025. His stellar performance has led him to the prestigious Official World Golf Ranking, where he currently stands at No. 8. Additionally, Griffin secured a spot on the 2025 U.S. Ryder Cup team, showcasing his prowess and dedication.

A Perfect Match for Flexibility and Efficiency

The partnership comes at a time when flexibility and efficiency are paramount for athletes like Griffin. With a tour schedule that can stretch across continents, the convenience of private travel becomes essential. Wheels Up understands this need and has designed its services with the customer in mind, prioritizing flexibility in travel along with operational strength. Griffin was particularly drawn to Wheels Up's customer-centric offerings, which combine private and commercial travel seamlessly through an innovative partnership with Delta Air Lines. This hybrid travel model allows Griffin, and by extension other athletes, to travel effortlessly between venues, whether alone, with teammates, or accompanied by family members.

“Time is my most valuable resource,” says Griffin. “Wheels Up's solutions-based approach gives me the flexibility to move around seamlessly on both Wheels Up and Delta. I can arrive rested, prepared, and fully focused on competing at my best.”

Wheels Up’s Commitment to the Sports Community

George Mattson, CEO of Wheels Up, expressed pride in supporting Griffin's burgeoning career through their flexible travel approach. “At Wheels Up, we strive to remove barriers and give our members and customers the freedom to focus on what matters most,” he stated. This philosophy reinforces Wheels Up’s broader commitment to the sporting community, as they aim to cater to not just individual athletes but teams and coaching staff as well. The company has established a dedicated team to meet the travel needs of various sports organizations, ensuring that they can perform at the highest level without the stress of travel logistics.

Engaging with the Community

As Wheels Up Ambassador, Griffin will take part in a variety of experiences and community events organized by Wheels Up throughout the year. This interaction not only emphasizes his role as a professional athlete but also his connection with fans and aspiring golfers, showcasing the human side behind competitive sports. The collaboration is expected to resonate with followers looking to emulate Griffin’s focus on community and continuous improvement, traits that mirror the Wheels Up ethos.

About Wheels Up

Wheels Up is recognized as a leader in the on-demand private aviation sector, boasting a large and diverse fleet along with a global network of safety-vetted charter operators committed to exceptional safety and service. Their membership programs are designed to provide unique travel solutions, including seamless links to commercial travel via their partnership with Delta Air Lines. The Wheels Up platform enhances customer experience, allowing users to search, book, and manage their flights with ease.

In summary, Ben Griffin's partnership with Wheels Up represents not just a business arrangement but a shared vision of elevating the travel experience for athletes who seek to focus on their careers while enjoying the freedom of movement. As the world watches Griffin's career unfold, Wheels Up remains committed to offering innovative travel solutions tailored to the dynamic needs of today's elite athletes.