#United States #New York #Non-Alcoholic Beverages #Fizz #Loews Hotels

Fizz by Loews Hotels: A New Era of Refreshment in Hospitality

Loews Hotels & Co is revolutionizing the beverage experience for modern travelers with the launch of Fizz by Loews Hotels. This innovative program, inspired by the cultural renaissance of soda, seeks to provide guests with a range of crafted, refreshing sodas and spritzes, all designed with a focus on wellness and customizability. From summer 2025, Loews properties across the country will serve up these delightful beverages, making it clear that the brand is committed to embracing new trends in mindful drinking.

The Concept Behind Fizz

In response to the growing demand for non-alcoholic options that do not compromise on flavor, Fizz aims to elevate the humble soda into a sophisticated, joyful experience. Following the success of the Free Spirited by Loews Hotels initiative—an endeavor committed to high-quality, non-alcoholic and low-alcohol beverages—Fizz represents the next step in Loews' journey towards mindful and flavorful consumption.

Mark Weiss, Senior Vice President of Food, Beverage and Design at Loews Hotels, articulates the vision perfectly: "Fizz by Loews Hotels celebrates the art of carbonation in a way that's seasonal, creative, and completely customizable." With this focus on consumer choice and personal connection, the program is clearly designed to cater to diverse guest preferences.

Signature Menus Inspired by Local Flavors

Each Loews property will feature unique, seasonal menus crafted by expert Fizzologists, utilizing fresh, local ingredients and house-made syrups to create an array of refreshing drinks. Guests can look forward to delightful options that they can customize—whether they prefer spirit-free or a splash of alcohol. Here are some standout creations:

• - Blossom Breeze at Loews Kansas City Hotel: This vibrant spritz combines cherry mint syrup, lime juice, and ginger syrup, topped with club soda for a zesty finish.

• - Lychee Lush at Loews Miami Beach Hotel: A tropical rendition featuring lychee purée, fresh raspberries, and yuzu juice, crowned with lychee foam and mint, served in a beautifully presented glass.

• - Peach Fizz at Live! by Loews – St. Louis: Showcasing Missouri's local harvest, this drink blends peach purée, lemon juice, and simple syrup, garnished with fresh peach slices for an authentic taste of the region.

• - Strawberry Mint at Loews Arlington Hotel: This refreshing concoction melds strawberries with mint and lemon, topped with soda for a crisp taste of summer.

• - Piña Colada Pop at Loews Coronado Bay Resort: A nostalgic twist on the classic piña colada, combining coconut syrup, pineapple juice, and soda water for a bubbly escape.

• - Watermelon Crawl at Loews Nashville Hotel at Vanderbilt Plaza: This refreshing non-alcoholic option features fresh watermelon juice, lime, and muddled basil for an herbal touch.

The Fizz Cart Experience

Further enhancing the Fizz experience, Loews will also introduce the Fizz Cart, a mobile station that will pop up at poolside and rooftop venues, offering made-to-order soda creations. This initiative is more than just adding a fun touch; each drink represents the essence of its location, crafted with care and infused with local culinary traditions.

A Celebration For Everyone

Fizz by Loews Hotels is firmly positioned as an inclusive beverage option that caters to various guest preferences—whether they are avoiding alcohol altogether, looking for something low-key, or simply wanting to indulge in a refreshing flavor experience. The program illustrates that mindful does not mean minimalistic; rather, it embodies a joyful celebration of flavors, ambiance, and regional influences.

Guests are encouraged to take a moment to slow down and enjoy Fizz’s offerings, rediscovering the happiness that comes with a well-crafted drink. From cozy rooftop lounges to vibrant poolside settings, Fizz by Loews Hotels will surely elevate the beverage experience within the hospitality sector, ensuring every guest leaves with a memorable taste of indulgence.

For more details about Loews Hotels and to plan your next getaway, please call 1-800-23-LOEWS or visit Loews Hotels online.