#Japan #Tokyo #Customer Satisfaction #Rakuten Mobile #2025 Oricon

Rakuten Mobile Achieves Unprecedented Customer Satisfaction

Rakuten Mobile Inc., a major player in the telecommunications sector, has achieved remarkable recognition in the "2025 Oricon Customer Satisfaction Survey on Mobile Carriers." For three consecutive years, Rakuten Mobile has clinched the top position overall, excelling in eight out of nine evaluation categories. This prestigious accolade, awarded by Oricon Inc. based in Tokyo, underscores Rakuten Mobile's commitment to delivering superior customer service and innovative solutions.

In the recent survey, Rakuten Mobile stood out in significant categories such as "Enrollment Procedures," "Campaigns," "Ease of Initial Setup," "Pricing Plans," "Device Lineup," "Usage Fees," "Customer Support," and "Value-Added Services." Additionally, it maintained the highest score in both the "Recommendation Intent" and "Retention Intent" categories, affirming its reputation among users.

A Notable Achievement

This year's recognition marks the fourth time Rakuten Mobile has achieved overall first place, having previously won this accolade in 2021, 2023, and now 2025. Furthermore, Rakuten Mobile continues to demonstrate its leadership in pricing plans by winning this category for five consecutive years.

Overview of the Survey

To gain a comprehensive understanding of customer preferences, the survey evaluated various aspects of mobile services between July 29, 2025, and August 22, 2025. A sample size of 7,740 individuals participated, each having experience with a mobile carrier service since 2024. Criteria included active engagement in service selection and knowledge of monthly fees, ensuring a fair and thorough evaluation.

Innovative Solutions for Customers

In response to the economic pressures on household budgets brought about by rising prices, Rakuten Mobile has introduced several initiatives and campaigns to support its customers. Starting in June, a special campaign catering to seniors aged 65 and above provided the "Rakuten Strongest Plan" at essentially zero cost for one year, alongside a six-month complimentary "15-minute unlimited calls & Safety Package."

This Fall, the company launched the "Rakuten Strongest U-NEXT" plan, which allows customers to enjoy a wide array of video content, including sports, films, dramas, and live music, all accompanied by unlimited data for a monthly fee of 2,980 yen (tax included: 3,278 yen) until the end of January 2026. After February, the monthly cost will rise to 3,980 yen (tax included: 4,378 yen).

Furthermore, Rakuten Mobile is proud to expand its device offerings, having recently included innovative tech brands like "Nothing" and the "Google Pixel" series. By doing so, they aim to boost customer satisfaction in product selection, while introducing attractive purchasing options such as the "Super Premium Upgrade Program" which provides customers with cost-effective access to the latest devices.

Looking forward, Rakuten Mobile remains dedicated to listening to customer feedback, striving to enhance its services continually. With a vision for a more connected future, the company is eager to extend its offerings to serve more users effectively and improve their overall experience.

Official Website

For more details, visit the official Rakuten Mobile website: Rakuten Mobile

Survey Summary

• - Conducting Organization: Oricon ME Inc.
• - Methodology: Online Survey
• - Duration: July 29, 2025 – August 22, 2025
• - Number of Participants: 7,740
• - Target Criteria: Individuals aged 15-84, excluding junior high school students, who have engaged in new contracts, device changes, or carrier switching since 2024.

This thorough assessment highlights Rakuten Mobile's unwavering focus on improving customer experience and providing value in a competitive market, securing its place as a leader in customer satisfaction among mobile carriers.