#Norway #Bergen #Xtep #PB Master Program #Marathon Running

Xtep Introduces the PB Master Program

Xtep, a prominent name in the global performance running industry, has officially launched the PB Master program during a high-energy event at the 2026 Bergen City Marathon. This new initiative falls under Xtep's X‑RUN Program and aims to support runners of all levels by providing essential resources and rewards to help them achieve their personal bests.

A Memorable Debut

The launch of the PB Master program resonated deeply with participants, evidenced by a strong turnout at the marathon. Tage Morken Augustson, donning Xtep racing apparel, emerged victorious with an impressive finishing time of 2:34:06, showcasing the brand's commitment to providing high-performance gear. Many runners reported enhanced propulsion and stability from their Xtep running shoes, affirming their effectiveness over the marathon distance.

Overview of the PB Master Program

The PB Master program is designed specifically for marathon enthusiasts, focusing on their passion for running and the need for competitive performance support. Within this program, runners will receive a range of benefits, including:

• - Free Racing Gear: Participants will receive top-notch racing shoes and technical apparel.
• - Cash Incentives: Runners who achieve new personal bests will be rewarded with cash prizes, encouraging them to push their limits.
• - Engagement Opportunities: The program offers various platforms for runners to challenge themselves, aligning with Xtep's goal to inspire athletes around the world.

As part of the broader X‑RUN Program ecosystem, PB Master joins other initiatives such as the Global Elite Program and the X-Run Camp, creating a supportive environment for runners.

How to Get Involved

Joining the PB Master program is simple for interested runners. They can sign up by scanning a QR code available on race posters released two months before each event. Here is how it works:
1. Submit proof of registration for participating Xtep-approved races.
2. Upload a record of their personal best from the last 12 months in the same race category.
3. Enjoy a variety of program benefits including:
- A free Xtep gear pack for 50 selected runners per race.
- The first 20 racers setting new PBs will earn a $60 cash reward.
- Participants must share unboxing videos of their gear and their race recaps for verification.

Note: Availability of sizes is subject to stock. Team registration QR codes will be available approximately two months ahead of scheduled races.

Featured High-Performance Gear

To further complement the PB Master program, Xtep is backing it with their latest Champion Edition running shoe series, tailored for a range of paces and skill levels:

• - 160X Series: This elite shoe range is engineered for racers achieving sub-330 marathon times, offering carbon-plate propulsion.
• - 260X Series: Designed for advanced training needs, accommodating marathoners aiming for performance across various paces.
• - 360X Series: Ideal for entry-level runners seeking a comfortable daily training shoe equipped with a milder carbon plate.

Future Events

After its successful kickoff in Bergen, the PB Master program will expand its reach to over 16 marathons in countries including those in Southeast Asia, Central Asia, and Europe, as well as the Middle East. Upcoming events include the Jakarta Marathon and Alamein Cairo Runners, inviting runners worldwide to participate, enhance their abilities, and strive for personal bests.

Runners can keep updated with Xtep's official announcements via their Instagram page @xtepofficial, where information about registration and race schedules will be regularly posted.

In conclusion, the introduction of the PB Master program marks a significant advance in marathon support, committing to the thriving community of runners eager to achieve greatness. Whether you're an aspiring competitor or a seasoned marathoner, Xtep's initiatives are designed to empower you in your running journey.