Microshift Unveils Bold New Branding to Shape the Future of Cycling Innovation

2025 marks a significant milestone for Microshift, as the company celebrates its 26th year in the bicycle drivetrain manufacturing business. In recent years, Microshift has consistently released high-performance products that meet the demands of cyclists across all price points. This has prompted the company to significantly invest in furthering its innovation and product offerings in line with market demand. As part of this commitment to advancement, Microshift is proud to unveil its redesigned brand identity, signaling an exciting new chapter for the company.

The fresh branding includes a modernized logo and a completely revamped color scheme. The bold uppercase typography and dynamic design elements reflect Microshift's dedication to innovation and performance, embodying a forward-thinking mentality. The deeper green background signifies the brand's evolution, while still resonating with the core values that have fostered a loyal community of cyclists worldwide.

In conjunction with this revitalized image, Microshift is also breaking ground on a new state-of-the-art manufacturing facility located in Taichung, Taiwan. This facility, spanning 23,000 square meters, is designed to be completely energy self-sufficient, highlighting Microshift's commitment to sustainability and environmental responsibility. The advanced five-story storage system will optimize component production processes, enhancing efficiency across engineering, testing, manufacturing, and logistics departments.

Sustainability remains a top priority for Microshift's team. The company has achieved ISO 14064 and ISO 14067 certifications in 2022 and March 2025, respectively. These certifications demonstrate Microshift's established methodologies for measuring the carbon footprint of both its products and operations. The ultimate goal is to further refine their products while maintaining eco-friendly practices, thereby enhancing the customer experience sustainably.

The new visual identity and enhanced technological capabilities represent the beginning of a transformative journey for Microshift. The excitement surrounding this evolution is palpable as the company prepares to elevate its performance, innovation, and sustainability efforts for cyclists across the globe. Microshift is eager to share this new era with its loyal customer base, embodying a future that aligns with the aspirations and needs of modern riders.

As Microshift steps boldly into the future with an updated brand vision and advanced manufacturing capabilities, it reinforces its role as a key player in the cycling industry, setting a benchmark for innovation and sustainable practices. The cycling community can look forward to thrilling new products that not only enhance performance but also contribute positively to the planet. With this exciting new vision in place, Microshift is well-equipped to continue its legacy of excellence in cycling innovation.